Nordic AI Growth & Discoverability Lead

Nordea Bank Abp; Helsinki; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Nordea Group is seeking a Digital Discovery and Growth Lead for Personal Banking in the Nordic region. The role shapes strategy and execution across AI-powered marketing channels, collaborating with local sales teams and Group technology.

The position is permanent and can be based in Helsinki, Copenhagen, Stockholm or Oslo, with some travel across Nordics. You will own discovery and acquisition strategies, drive performance across paid and organic channels, and lead AI platform initiatives.

Qualifications

• Understanding of how AI reshapes customer behaviour in marketing.
• Experience in paid and organic marketing and measurement.
• Ability to translate complex topics into actionable plans.
• Strong leadership and stakeholder management across functions.
• Excellent English communication; Nordic language skills preferred.

Responsibilities

• Own and drive Personal Banking’s discovery and acquisition strategy across external channels, emphasizing AI-powered ecosystems.
• Set and execute the discoverability strategy across AI, search, social media and performance marketing.
• Act as business owner for related AI platform applications and maintenance.
• Develop measurement for visibility, qualified traffic, conversions and marketing efficiency, enabling experimentation.
• Partner with Group functions, marketing, agencies and local teams to drive development initiatives.
• Lead senior team members focused on SEO, open pages, and content delivery.
• Monitor platform/algorithm changes and drive innovations to exploit opportunities.

Skills

AI in marketing

Paid and organic marketing

Stakeholder leadership

Project management

English proficiency

Nordic language familiarity

Job description

Nordea Group is seeking a Digital Discovery and Growth Lead for Personal Banking in the Nordic region. The role shapes strategy and execution across AI-powered marketing channels, collaborating with local sales teams and Group technology.

The position is permanent and can be based in Helsinki, Copenhagen, Stockholm or Oslo, with some travel across Nordics. You will own discovery and acquisition strategies, drive performance across paid and organic channels, and lead AI platform initiatives.