Live Ops Designer

Supercell Oy; Helsinki; On-site; EUR 70,000 - 100,000; Full time

Job summary

Supercell Oy is seeking a Live Ops Game Designer for the Hay Day team to drive player engagement and monetisation through live operations. You will own multiple areas of the game, design fresh events, and iterate on the live ops framework to balance player joy with business growth.

You will collaborate with marketing and the Hay Day team to ensure cohesive narratives, intuitive incentives, and innovative monetization mechanics, while maintaining autonomy in a fast-paced environment.

Qualifications

• At least 5 years of experience in live-service, free-to-play mobile games.
• Proven track record in running and growing a live free-to-play game.
• Experience with live ops tooling.
• Deep understanding of engagement drivers in live service games.
• Strong analytical skills and ability to apply them to your work.
• Relentless problem solver who is also not afraid to ask for help.
• Sharp communicator who frames conflicting perspectives and trade-offs succinctly.
• Patient collaborator who listens first and builds others up.

Responsibilities

• Plan and maintain the live ops calendar balancing events, economy, and drops.
• Plan and execute ways to deliver fresh game experiences through creatively remixing existing game capabilities.
• Generate creative design ideas for new events and monetization mechanics.
• Plan the live ops economy design, ensuring players have intuitive incentives to engage.
• Coordinate with marketing to align event narratives, timing, and messaging for a consistent experience.
• Coordinate with the broader Hay Day team to keep live ops plans aligned with the game.
• Iterate on designs collaboratively and evolve them.
• Deconstruct key games and market shifts, sharing insights with the team.
• Contribute to shaping the wider direction of the game as part of the design team.
• Leverage AI tools and develop automation solutions.

Skills

Live ops

Free-to-play games

Analytics

AI tooling

Communication

Autonomy

Tools

Live ops tooling

AI tooling

Job description

We are looking for a Live Ops Game Designer to join the Hay Day team to drive player engagement and business growth through live operations and monetisation-related initiatives.

As a Live Ops Designer, you own and execute on multiple areas of the game, all while providing unmatched player experiences. You will get to dream up and build out fresh, innovative events that keep our players surprised and entertained. At the same time, you will constantly iterate on our live ops framework to ensure it serves as a high-quality platform for our most loyal fans, as well as for those just joining the farm. Balancing world-class player experiences with business growth should be second nature to you. You design so that players invest in the game because they love it, knowing it will enrich their journey for years to come.

We are seeking a designer driven by a passion for crafting world-class game experiences. You should be someone who takes Hay Day seriously yet recognises that a touch of silliness is vital for true success. You naturally consider every edge case but understand that working in isolation always creates blind spots. If you possess exceptional talent, a growth-oriented mindset, and the drive to tackle remarkably difficult design hurdles while having fun, then it is time for you to join our farm!

What You'll Be Doing

• Collaborate with the Hay Day Live Ops team to plan and maintain the calendar, balancing events, economy, and content drops so players always have something new to engage.
• Plan and execute ways to deliver fresh game experiences through creatively remixing existing game capabilities.
• Generate creative design ideas for new events and monetization mechanics.
• Plan the live ops economy design, ensuring the players always have intuitive incentives to engage with the calendar.
• Work closely with marketing to align event narratives, timing, and messaging, so players get a consistent, understandable experience across the game.
• Proactively coordinate with the broader Hay Day team to keep live ops plans aligned with everything else happening in the game.
• Iterate on designs collaboratively and keep evolving them.
• Quickly deconstruct key games and market shifts, and share insights with the team.
• Participate in shaping the wider direction of the game, as an integral part of the design team.
• Help the team to leverage AI tools and develop automation solutions.
• Cultivate a culture of inclusiveness, where good ideas can come from anyone.

What You Have

• At least 5 years of experience in live-service, free-to-play mobile games.
• Demonstrated track record in running and growing a live free-to-play game.
• Experience with live ops tooling.
• Deep understanding of engagement drivers in live service games.
• Strong analytical skills with the ability to apply them to your work.
• Relentless problem solver who is also not afraid to ask for help.
• Sharp communicator who frames conflicting perspectives and trade-offs succinctly.
• Patient collaborator who listens first, builds others up and always offers help.
• Interest in and previous experience with AI tooling.
• Comfortable with ambiguity and high autonomy in a fast-paced environment.

Would Be Nice if You Also Have

• Experience working within a long-lived codebase and design systems, filling in gaps as needed.
• Background in free-to-play monetization design.
• Experience balancing and iterating on live events through testing.
• Deep knowledge of Hay Day/casual genre audiences.
• Experience shipping major game features or games.
• UX & UI design experience. At least 5 years of experience in live-service, free-to-play mobile games, Demonstrated track record in running and growing a live free-to-play game, Experience with live ops tooling, Deep understanding of engagement drivers in live service games, Strong analytical skills, Problem-solving ability, Strong communication skills, Experience with AI tooling, Ability to work with ambiguity and high autonomy