Global Brand & Growth Leader

Friends and Furniture Oy; Helsinki; On-site; EUR 180,000 - 240,000; Full time

Job summary

The Chief Marketing Officer role at Friends and Furniture Oy offers a pivotal leadership position to shape KHOY into a stronger global consumer brand while developing the marketing strategy and commercial engine to support international growth. You will work closely with the CEO and leadership team to drive brand and performance together across markets.

The role emphasizes strategic thinking balanced with hands-on execution, with opportunities to set direction, budgets, and collaborate with

Qualifications

• Demonstrated track record of scaling a consumer brand internationally
• Senior-level experience in marketing or growth with clear commercial responsibility
• Strong understanding of direct-to-consumer business and digital commerce
• Experience building both brand and demand with a link to commercial performance
• Ability to lead internal teams and external partners while staying close to execution
• Good professional English and strong communication skills

Responsibilities

• Define KHOY's international marketing strategy and positioning across channels
• Build stronger emotional connection between consumers and the brand
• Translate brand direction into concrete content, performance marketing, PR, partnerships and e‑commerce actions
• Set priorities and budgets, decide where to invest, experiment or change direction
• Collaborate with CEO, founders, and external partners to align brand and commercial goals

Skills

Brand strategy

Marketing leadership

Direct-to-consumer

Growth metrics

Stakeholder management

English communication

Job description

The Chief Marketing Officer role at Friends and Furniture Oy offers a pivotal leadership position to shape KHOY into a stronger global consumer brand while developing the marketing strategy and commercial engine to support international growth. You will work closely with the CEO and leadership team to drive brand and performance together across markets.

The role emphasizes strategic thinking balanced with hands-on execution, with opportunities to set direction, budgets, and collaborate with