D2C Product Lead: Grow a Game’s Store & Revenue

Brawl Stars; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Job summary

Supercell is seeking a Product Lead, D2C to own the direct-to-consumer business for a single game. You’ll work inside the game team, partnering with leadership to grow Store revenue, optimize offers, and align with live ops and monetization.

You’ll design growth strategies, run experiments, and coordinate cross-functional teams (marketing, analytics, engineering) to deliver compelling player experiences and sustained D2C success.

Qualifications

• Experience managing live game commercial operations and monetization.
• Strong ability to own revenue KPIs and drive data-backed decisions.
• Ability to influence cross-functional teams without direct authority.
• Deep understanding of live game economies and D2C dynamics.
• Experience with P&L management is a plus.

Responsibilities

• Build and own the game's D2C Growth Strategy: define targets and map initiatives.
• Be accountable for KPIs that drive revenue, conversion, and retention.
• Review performance with game leadership and adjust plans using data.
• Collaborate with marketing, analytics, engineering to scale Store offers.
• Design and implement the Store development roadmap with central teams.
• Embed D2C thinking into the game’s development and design process.
• Maintain QA rigor to ensure Store experiences feel like part of the game.

Skills

Live game monetization

Product leadership

Data-driven decisions

Cross-functional collaboration

KPI ownership

Tools

Analytics tools

A/B testing platforms

Store platform tooling

Job description

Supercell is seeking a Product Lead, D2C to own the direct-to-consumer business for a single game. You’ll work inside the game team, partnering with leadership to grow Store revenue, optimize offers, and align with live ops and monetization.

You’ll design growth strategies, run experiments, and coordinate cross-functional teams (marketing, analytics, engineering) to deliver compelling player experiences and sustained D2C success.