Web Content Manager

OLIVER Agency; Madrid; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading marketing agency in Madrid seeks an experienced Web Content Manager to support digital transformation across brand domains. The ideal candidate will manage website content, collaborate with teams, and utilize data to enhance user experience. Proficiency in English and Spanish is required, along with 2-4 years of relevant experience. This role offers the opportunity to explore emerging AI technologies and improve engagement across multiple brands.

Formación

• 2-4 years of experience in web content, ideally within FMCG or multi-brand environments.
• Familiarity with UX best practices considered a plus.
• Excited about exploring emerging technologies like AI-driven personalisation, voice search, and AR/VR.

Responsabilidades

• Manage and update website content across brand domains.
• Partner with Integrated Project Managers and Content Creators.
• Share website performance insights for content optimisation.

Conocimientos

Web content management

English proficiency

Spanish proficiency

Collaboration with cross-functional teams

Data-driven decision making

Herramientas

CMS platforms

JIRA

Google Analytics

Descripción del empleo

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Web Content Manager

Location: Madrid, Spain (Office presence expected at minimum 1 day per week)

About the role

The Web Content Manager will be part of our client’s Digital Experience team, supporting pan‑European digital transformation. The role focuses primarily on content management for local teams and leveraging opportunities within the Social Studio to extend content to websites and contribute to the evolving content strategy.

What you will be doing

Content Management & Campaign Support

• Manage and update website content across our clients brand domains, ensuring timely and accurate execution of campaigns. Act as the single point of contact for campaign‑related website activities, working closely with central brand teams, local markets, and the Social Studio.

Collaboration & Coordination

• Partner with Integrated Project Managers, Motion Designers, and Content Creators to deliver cohesive web experiences aligned with social and content strategies. Support local teams in adopting best practices and templates to maintain consistency across markets.

Data & Insights

• Share website performance insights (traffic, engagement, campaign impact) with our client stakeholders and OLIVER leadership to inform content optimisation and UX improvements.

User Experience Awareness

• Apply UX best practices where possible to enhance navigation and campaign journeys. While deep UX expertise is not mandatory, familiarity is considered a plus.

Technology Familiarity

• Basic understanding of CMS platforms, JIRA, and web processes is desirable to facilitate smooth coordination with technical teams; also need to have experience working with Google Analytics to understand performance and web journeys etc.

What you need to be great in this role

• Passionate about creating intuitive, high‑performing web content that drive engagement and conversion.
• 2–4 years of experience in web content, ideally within FMCG or multi‑brand environments.
• Proficiency in English & Spanish is required since we operate globally.
• Thrive in multi‑brand, multi‑market environments and understand the nuances of localisation and scalability.
• Strategic thinker with a hands‑on approach to UX, design, and platform optimisation.
• Excited by the opportunity to explore emerging technologies like AI‑driven personalisation, voice search, and AR/VR.
• Collaborating with cross‑functional teams, marketing, product, IT to deliver integrated digital campaigns.
• Proactive problem‑solver who uses data to inform decisions and continuously improve user journeys.

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results‑focused to exceed expectations
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Equal Employment Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Sustainability

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.