This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Product Design based in Spain.
As VP of Product Design, you will lead the evolution of product design across an innovative AI-powered marketing technology platform. You will establish a unified design function, build a strong creative culture, and ensure consistent, high-quality user experiences across the entire product. Taking ownership of the existing design system, you will drive its adoption across product development, engineering, and AI-powered workflows. You will work closely with product and engineering leadership to balance delivery speed with exceptional design quality and creativity. A key part of your mission will be shaping intuitive interactions between users and AI agents while addressing the needs of both enterprise customers and creative professionals. This is an opportunity to build and lead a high-performing design organization while redefining how AI transforms the future of marketing.
Accountabilities
You will define and lead the overall product design strategy, bringing together designers, design engineers, product managers, and engineering teams to create a consistent, scalable, and engaging product experience.
- Establish and lead a unified product design function, bringing UX and product design teams together under shared standards, ownership, and quality expectations while maintaining close collaboration with product squads.
- Build an inspiring design culture through regular critiques, team rituals, shared creative standards, and a strong sense of ownership and professional development.
- Drive the delivery of high-quality product experiences in collaboration with product and engineering teams, ensuring timely execution while introducing creativity, originality, and memorable user interactions.
- Improve design efficiency by establishing clear turnaround times, leveraging AI tools and design systems, and measuring design delivery timelines to support effective product planning.
- Take ownership of the existing design system, reviewing its foundations, addressing gaps, and driving implementation across the product through design tokens, reusable components, and engineering-ready libraries.
- Ensure design systems are compatible with AI-assisted development workflows by establishing clear documentation and guidelines that enable coding agents to generate consistent, on-brand interfaces.
- Define intuitive user experiences for AI agents, including how users brief, operate, supervise, review, and approve agent-generated work.
- Balance the needs of enterprise customers, who prioritize governance, control, and trust, with those of practitioners seeking speed, flexibility, and creative possibilities.
- Establish effective collaboration frameworks between design, product, and engineering, including design reviews, approval processes, contribution models, and shared working practices.
- Define the design organization's structure, career progression, seniority levels, and recruitment strategy, while collaborating with marketing design teams to maintain consistency between product and brand experiences.
- Integrate design into product discovery and research processes, ensuring design decisions are informed by customer insights and validated through post-launch evaluations.
- Recruit and lead design engineers who can translate design system foundations into production-ready components used by engineering teams and AI coding tools.
- Embed accessibility standards into the design system and product development processes to ensure experiences meet enterprise customer expectations.
Requirements
You are an experienced design leader with a strong combination of strategic vision, creative ambition, technical understanding, and people management skills. You can build and inspire design teams while remaining closely involved in the craft and execution of product experiences.
- 10+ years of experience in product design, including at least 5 years leading design teams and managing other design leaders.
- Proven ability to build and develop a strong design culture, inspire creative teams, and establish an environment where designers can thrive and grow.
- Strong creative vision and the ability to go beyond functional requirements to deliver distinctive, engaging, and memorable product experiences.
- Demonstrated experience taking an existing design system and driving its adoption across a fast-moving B2B product organization, with measurable improvements in consistency and implementation.
- Extensive experience designing complex enterprise software, including sophisticated workflows, permissions, data-heavy interfaces, and review and approval processes.