VP of Creative

Scopely; Barcelona; Híbrido; EUR 100.000 - 150.000; Jornada completa

Descripción de la vacante

A leading interactive entertainment company in Barcelona is looking for a VP of Creative to lead its internal marketing agency. The ideal candidate will have a solid background in creative marketing within the gaming industry, proven leadership in managing teams, and experience in delivering groundbreaking campaigns. This role offers a unique opportunity to shape creative strategies and engage with a passionate community of players.

Formación

• 10-12+ years of experience leading creative teams, preferably in gaming or entertainment.
• Experience delivering impactful marketing campaigns.
• Strong leadership and people management skills.
• Ability to adapt creative strategies to market trends.
• Passion for gaming with a deep understanding of gaming culture.

Responsabilidades

• Lead internal marketing agency and define creative strategy.
• Manage a multidisciplinary team of creative professionals.
• Introduce new tools and processes for performance improvement.
• Partner with product teams to align creative initiatives.
• Drive excellence in brand messaging across marketing materials.

Conocimientos

Creative Marketing

Leadership

Operational Skills

Team Management

Communication

Budget Management

Descripción del empleo

Scopely is looking for a VP of Creative for our in‑house Creative Agency (Flamed) to join our team in Barcelona on an in‑person / hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

We are the in‑house creative agency, Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games Marketing needs worldwide.

What You Will Do

As the VP of Creative, you will lead our internal marketing agency, Flamed, and set the creative strategy that defines our brand presence, improves our ROAS and drives player and community engagement.

• Lead the creation of the holistic creative strategy for Flamed at Scopely. You will research, define, and articulate the best path and plan to achieve our creative goals. This includes:
  • Developing creative frameworks to improve our ability to generate ‘breakthrough’ ads!
  • Developing a cutting‑edge creative strategy that integrates with our marketing initiatives across various channels.
  • Leading the definition and evolution of the overall creative marketing strategy for our games and products.
  • Incorporating best available creative trends, competitor analysis, and consumer insights research to continuously level up our creative efforts.
• Manage and inspire a multidisciplinary team of creative professionals, including designers, artists, animators, producers, and more, fostering a collaborative and innovative environment.
• Introduce new tools and processes including generative AI to ensure we are delivering the best performance in the most productive and efficient manner.
• Ensure we remain at the right staffing levels, have the best organizational setup and clear rate cards in order to be cost competitive compared with external agencies.
• Partner closely with product teams, data analysts, and marketing leaders to ensure creative initiatives are aligned with our strategic pillars, product roadmaps and data‑driven insights.
• Develop strong community engagement programs for our creative efforts, building and nurturing a community that aligns with our brand values and resonates with our players.
• Drive excellence in brand messaging and visual identity across all marketing materials and touchpoints.
• Manage executive communications for all creative and marketing efforts, ensuring alignment with corporate objectives and delivering impactful results.

What We’re Looking For

This role requires someone who can bring together the art and science of modern‑day creative marketing, with the ability to innovate and inspire through compelling visual and narrative storytelling.

• 10-12+ years of experience leading and running creative teams for successful brands, preferably at a successful marketing agency, with knowledge of the gaming or entertainment industry.
• Proven experience delivering ground‑breaking campaigns that have a material impact on marketing performance (ROAS).
• Experience and passion using AI to shift business outcomes
• Excellent operational skills, building, managing and developing large teams and efficient organizational design
• Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
• A passion for gaming and mobile entertainment, with a deep understanding of gaming culture and player motivations.
• Strong leadership and people management skills, with experience in building and motivating high‑performing creative teams.
• Excellent communication and collaboration skills, with the ability to partner effectively across functions and influence stakeholders at all levels.
• Experience in managing creative budgets and resources effectively, optimizing ROI while maintaining high creative standards.

Bonus Points

• Previous experience and success in launching creative campaigns for new products or game titles.
• Global experience - You’ve adapted and optimized creative strategies for different markets around the globe.

About Us

Scopely is a global interactive entertainment and mobile‑first video game company, home to many top, award‑winning experiences such as "MONOPOLY GO!", “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live‑operates immersive games that empower a directed‑by‑consumer™ experience across multiple platforms— from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world‑class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi‑billion‑dollar business due to its ability to create long‑lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.