User Acquisition Lead

WildCard Games; Logroño; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

WildCard Games is seeking a UA Lead to drive paid media strategy across their mobile games. This role involves campaign management, budget allocation, and team mentorship, requiring strong analytical skills and experience in performance marketing. Join us to architect the growth engine of a profitable games studio.

Formación

• 4+ years in performance marketing for mobile apps.
• Experience with in-app ad networks and SKAN ecosystem.

Responsabilidades

• Own campaign management and optimization for in-app ad networks.
• Propose and allocate multi-title UA budgets.
• Build and mentor a growing UA team.

Conocimientos

Performance Marketing

Data-Driven Decision Making

Analytical Skills

Communication

Herramientas

AppsFlyer

Adjust

Kochava

Descripción del empleo

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective.

We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.

As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.

Key Responsibilities

• Own campaign management and optimization, with a focus on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels
• Propose, allocate, and pace multi-title UA budgets
• Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations
• Build and mentor a growing UA team over time
• Define the vision for UA data visualization, cohort tracking, and creative testing insights
• Partner with our central data team on advanced projects like LTV modeling and incrementality analysis
• Lead core ad monetization tasks : blocking competitors, network onboarding, AB test identification and execution
• Leave behind operational excellence : processes, dashboards, playbooks, and a trained team

Qualifications

• 4+ years in performance marketing for mobile apps, ideally with ad-monetized games experience
• Deep familiarity with in-app ad networks and SKAN ecosystem nuances
• Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava)
• Strong analytical chops—you live in cohorts, payback curves, and ROAS models
• Clear communicator who can work with some PST hours overlap

Why WildCard?

You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio.

More ownership. More impact. Less red tape.