Team Lead Regional CRM Manager

Medier; Valencia; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading marketing agency in Valencia is seeking a Team Lead Regional CRM Manager to drive customer engagement and retention. The ideal candidate will lead a team responsible for designing and optimizing CRM initiatives that enhance subscriber loyalty. With a focus on data-driven insights, you will develop comprehensive strategies tailored to various regions while collaborating with cross-functional teams. The role offers a dynamic work environment and competitive salary, with opportunities for professional growth.

Servicios

Relocation package (tickets, accommodation, visa support)

Flexible working arrangements

Competitive salary and benefits package

Formación

• Minimum 5 years of experience in CRM management, preferably within media or digital marketing.
• Proven experience leading and developing high-performing teams.
• Strong knowledge of CRM platforms and data analytics tools.

Responsabilidades

• Lead and manage the regional CRM team.
• Develop and execute comprehensive CRM strategies.
• Analyze campaign performance data to optimize CRM programs.

Conocimientos

CRM management

Data analytics

Team leadership

Customer segmentation

Interpersonal skills

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA

Herramientas

Salesforce Marketing Cloud

HubSpot

Braze

Descripción del empleo

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for an experienced and motivated Team Lead Regional CRM Manager to drive customer engagement and retention strategies across multiple regions. The ideal candidate will lead a team responsible for designing, implementing, and optimizing CRM initiatives that boost subscriber loyalty, increase lifetime value, and deliver personalized media experiences.

Key Responsibilities

Lead and manage the regional CRM team, providing guidance, coaching, and performance management.

Develop and execute comprehensive CRM strategies tailored to regional audiences to maximize engagement and retention.

Oversee segmentation, targeting, and personalization efforts across email, push notifications, in-app messaging, and other CRM channels.

Collaborate closely with cross-functional teams (Marketing, Sales, Product, Analytics) to align CRM initiatives with business objectives.

Analyze campaign performance data and customer insights to continuously optimize CRM programs and recommend improvements.

Manage CRM technology platforms and work with IT/vendors to ensure smooth system operations and data integrity.

Stay updated with CRM best practices, tools, and trends within the media industry and recommend innovative solutions.

Prepare and present regular reports on CRM KPIs, customer behavior, and campaign outcomes to senior leadership.

Ensure compliance with data protection regulations (GDPR, CCPA, etc.) in all CRM activities.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field. MBA is a plus.

Minimum 5 years of experience in CRM management, preferably within media, digital marketing, or related sectors.

Proven experience leading and developing high-performing teams.

Strong knowledge of CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, etc.) and data analytics tools.

Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques.

Excellent analytical skills with the ability to interpret data and translate insights into action.

Strong communication and interpersonal skills to effectively collaborate with regional and global stakeholders.

Detail-oriented with excellent project management and organizational skills.

Familiarity with data privacy laws and compliance requirements.

What We Offer

Dynamic and creative work environment in a leading media company.

Opportunities for professional growth and development.

Competitive salary and benefits package.

• Relocation package( tickets, 2 weeks accommodation, visa support).

Flexible working arrangements.

If you’re passionate about building meaningful customer relationships and leading teams to success in a fast-paced media environment, we’d love to hear from you!

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