Strategic Product and Marketing Manager, Higher Ed

Schiller International University; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading institution in experiential learning is seeking a Product Manager to oversee marketing strategies, develop product roadmaps, and enhance program offerings. The ideal candidate will have a degree in Marketing, experience in Higher Education, and a strong grasp of market dynamics. This role is pivotal in achieving enrollment and revenue targets for programs, requiring analytical and creative skills to thrive in a competitive educational landscape.

Formación

• Proven working experience as Product Manager in Higher Education.
• Strong ability in developing product marketing strategies.
• Experience in identifying target audiences and devising campaigns.

Responsabilidades

• Develop strategic plan and product marketing roadmap for new programs.
• Collaborate with teams to create effective product messaging.
• Conduct market research for identifying improvement opportunities.

Conocimientos

Analytical skills

Creative mindset

Understanding of full marketing mix

Familiarity with CRM tools

Knowledge of digital advertising platforms

Data interpretation skills

Educación

Degree in Marketing or related field

Herramientas

Salesforce

Zoho CRM

Power BI

Tableau

Google Analytics

WordPress

Umbraco

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Tiktok ads

Descripción del empleo

A leading institution in experiential learning is seeking a Product Manager to oversee marketing strategies, develop product roadmaps, and enhance program offerings. The ideal candidate will have a degree in Marketing, experience in Higher Education, and a strong grasp of market dynamics. This role is pivotal in achieving enrollment and revenue targets for programs, requiring analytical and creative skills to thrive in a competitive educational landscape.