Social Media Operations (Chinese Speaker)

LESTARS MANAGEMENT CONSULTANCY; Barcelona; Presencial; EUR 51.000 - 77.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation package including flight

Visa expenses

Accommodation

Meals

Descripción de la vacante

LESTARS MANAGEMENT CONSULTANCY seeks a Social Media Operations professional (Chinese speaking) to own our client's social media in overseas markets, driving brand awareness and user growth from our Tbilisi base. You will shape content strategy for Facebook, Instagram, TikTok, YouTube, and Telegram, with a focus on Brazil and Mexico, aligning with local culture and trends.

The role requires 3+ years in iGaming media operations or content management, fluency in Chinese and basic English, and a

Formación

• Bachelor's degree or above in Marketing/Media/Advertising or related field.
• 3+ years in media operations or content strategy in iGaming.
• Experience with overseas social platforms and growth strategies.
• Fluent in Chinese with basic English.

Responsabilidades

• Lead social media content strategy and growth efforts for overseas markets.
• Develop official pages and matrix accounts across platforms.
• Grow accounts from scratch with brand tone and content matrix.
• Research local culture and trends to produce engaging content.
• Plan campaigns and community interactions to boost loyalty and conversions.
• Analyze performance data to optimize strategies.

Conocimientos

Media operations

Content strategy

Audience growth

Cross-cultural content

Chinese fluency

Educación

Bachelor's degree

Descripción del empleo

Position:

Social Media Operations professional (Chinese speaker)

Location:

Georgia (relocation required)

About the Role:

On behalf of our client, a fast-growing iGaming company, we are seeking a dynamic Social Media Operations professional (Chinese speaking) to join the office in Tbilisi, Georgia. In this role, you will take full ownership of the company's social media presence in key Latin American markets, driving brand awareness, audience engagement, and user acquisition through culturally tailored content strategies.

Key Responsibilities:

• Lead content strategy and growth planning for social media accounts (Facebook, Instagram, TikTok, YouTube, Telegram, etc.) in overseas markets, with a primary focus on Brazil and Mexico. Develop high-quality official social media pages and matrix accounts.
• Demonstrate the ability to grow accounts from scratch, including establishing brand tone, content matrix, and fan communities, while rapidly achieving user growth.
• Conduct in-depth research on local user culture, trending topics, memes, and entertainment trends in overseas markets to produce highly engaging and interactive content.
• Plan and execute topic challenges, online campaigns, and community interactions to enhance fan loyalty and conversion.
• Analyze content performance data and user behavior to continuously optimize content and operational strategies.

Requirements:

• Bachelor's degree or above, preferably in Marketing, Media, Advertising, Content Creation, or related fields.
• At least 3 years of experience in media operations or content strategy/management within the iGaming industry.
• Familiar with overseas social media platform mechanics and user growth strategies, with the ability to adapt content across different cultures.
• Fluent in Chinese and basic English.

What We Offer:

• A competitive salary package.
• Relocation package including flight ticket, visa expenses, accommodation, and meals.
• Extensive opportunities for professional development and career growth within a fast-paced, expanding company.