Social Media & Commerce Manager

TheSoul Group; España; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading digital media company in Spain is seeking a Social Commerce & SMM Manager to drive brand presence across Meta, TikTok, and YouTube. The role requires proven experience in social commerce and a strong analytical mindset. Responsibilities include managing social shops, creating content, and optimizing paid ads. The company offers a competitive salary and opportunities for growth within a dynamic environment.

Servicios

Competitive salary package

Growth opportunities

Collaboration with creative teams

Formación

• Proven experience in social commerce for consumer brands.
• Hands-on experience managing Meta Shops, TikTok Shop, and YouTube Shop.
• Ability to re-edit short-form video and produce static content from scratch.
• Proficiency with paid ads across Meta, TikTok, and YouTube.
• Strong analytical mindset and structured reporting skills.

Responsabilidades

• Manage and optimize social shops on Meta, TikTok, and YouTube.
• Plan, produce, and publish content across social channels.
• Source and evaluate creators for influencer marketing.
• Launch, manage, and optimize paid ads on social platforms.
• Deliver performance reports and strategic insights.

Conocimientos

Social commerce experience

Paid media management

Influencer marketing

Analytical mindset

Communication skills

Content production

Descripción del empleo

TheSoul Group is a global digital media company and one of the world’s leading creators hub of social-first content. As part of TheSoul Media division, we work with external partners and brands, helping them achieve their goals through content creation, social media growth, digital marketing, and full-scale social commerce activation.

For one of our client projects, we are looking for a Social Commerce & SMM Manager who will lead the development and growth of the brand’s social channels and social commerce presence across Meta, TikTok, and YouTube.

Role Overview

This role is designed for an experienced specialist with a proven track record of managing social commerce and social media for consumer brands. You will oversee social shops, drive content production, manage influencers, run paid campaigns, and deliver measurable growth.

Your core mission: Grow the brand’s social presence with a strong focus on awareness, conversion impact, and sales.

What You’ll Do

Social Commerce & Shop Operations

• Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping.
• Maintain catalogs, product feeds, product tagging, and integrations.
• Ensure accurate product tagging in Static posts, Stories, Reels, TikToks, and Shorts.
• Improve storefront presentation, product listings, and sales conversion pathways.

Social Media Management

• Plan, produce, and publish static content across Meta, TikTok, and YouTube.
• Publish short‑form videos across Meta, TikTok, and YouTube.
• Own the content calendar and ensure consistent brand identity.
• Write captions, apply product tags, integrate UGC, and work with trends.
• Manage community interactions and basic moderation.

Influencer Marketing

• Source and evaluate creators for UGC, paid collaborations, and partnership content.
• Handle outreach, negotiation, briefing, content deliverables, and deadlines.
• Track influencer performance and sales attribution.

Paid Media

• Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube.
• Work toward performance KPIs: ROAS, CPA, CTR, conversions, sales.
• Provide insights for creative improvements based on data.

Analytics & Reporting

• Deliver weekly and monthly performance reports across all platforms and initiatives.Analyze growth, engagement, reach, conversions, CTR, sales, and ROAS.
• Prepare insights and strategic recommendations for the brand.

Requirements

• Proven experience in social commerce for consumer brands.
• Hands‑on experience managing Meta Shops, TikTok Shop, and YouTube Shop.
• Experience managing brand channels across Meta, TikTok, and YouTube.
• Ability to re-edit short‑form video and produce static content from scratch.
• Proficiency with paid ads across four target platforms.
• Experience working with influencers and UGC creators.
• Strong analytical mindset and structured reporting skills.
• Commercial thinking focused on sales, conversions, and performance impact.
• Excellent communication and cross‑functional collaboration skills.

Benefits

• Competitive salary package
• Opportunity to lead a major social commerce initiative for a global U.S. brand.
• A project‑based partnership of 1 year with the possibility of long‑term continuation.
• Close collaboration with Creative, Video, Design, and Brand Partnerships teams.
• Fast‑paced, innovative environment with direct impact on performance results.
• Growth opportunities within TheSoul Group’s expanding social commerce ecosystem.