Senior user acquisition manager (remote)

Carrots; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Una empresa de aplicaciones en Madrid busca un Senior User Acquisition Manager para escalar el crecimiento de usuarios a través de Google Ads y Meta Ads. El rol implica optimizar las señales de conversión y colaborar con un analista de datos. Deberás gestionar presupuestos directos superiores a €100k al mes y documentar la estrategia de adquisición. Se requiere experiencia probada en la optimización de campañas publicitarias y gestión de datos. La posición ofrece flexibilidad laboral y un ambiente de trabajo colaborativo.

Servicios

Bono por rendimiento

Horas de trabajo flexibles

Presupuesto para equipo de oficina

Catering en la oficina

Presupuesto para educación

Plan de carrera personalizado

Formación

• Experiencia en lanzamiento y escalado de campañas en Meta para aplicaciones móviles.
• Experiencia en Google Ads; habilidades para crear dashboards accionables.
• Capacidad de analizar datos y ser frugal con el gasto.
• Familiaridad con Big Query y colaboración en modelos.
• Experiencia en mentoring de juniors y construcción de calendarios de pruebas.

Responsabilidades

• Escalar el crecimiento pagado a través de Google Ads y Meta Ads.
• Elaborar señales de conversión con el equipo de datos.
• Gestionar presupuestos y resultados de campañas publicitarias.
• Documentar la cadencia de pruebas y reglas de reasignación de presupuesto.
• Colaborar con el analista de datos en eventos proxy y LTV previsto.

Conocimientos

Optimización de gastos

Análisis de datos

Gestión de campañas publicitarias

Escalado de aplicaciones móviles

Herramientas

Apps Flyer

Big Query

Looker

Revenue Cat

Firebase

Amplitude

Descripción del empleo

Descripción del trabajo

Carrots is a fast‑moving studio building and scaling consumer subscription apps (i OS / Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

We’re hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA / ASO and organic Tik Tok.

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

Responsabilidades

• Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic Tik Tok via a creator‑outreach intern.
• Creative direction (performance): brief a junior motion designer for Meta video tests; for Google, lower blended CAC and shorten payback via keyword mix, auction strategy, and conversion schema.
• Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement: maintain live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across Apps Flyer, Big Query, Revenue Cat, Firebase, Amplitude.
• Playbook: document testing cadence (weekly) and budget reallocation rules.
• Design, launch, and scale Meta campaigns (structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., own ASO roadmap: keyword strategy, product page optimization, custom store listings, screenshots/video iterations).
• Manage a creator‑outreach intern (Tik Tok organic + UGC partnerships on pay‑per‑view or desired KPI).
• Hands‑on budgets & results: directly manage €100k+ per month across Google Ads + Meta Ads for consumer subscription apps; share metrics (CAC, payback, LTV:CAC).

Calificaciones

• Have launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
• Have experience with Google Ads for apps; built actionable dashboards (preferably Looker) and make decisions from cohort/LTV data, not screenshots.
• Frugal with spend, relentless on payback, and comfortable being challenged with data.
• Familiarity with Big Query and collaborating on models (no coding required); experience with Revenue Cat (subscriptions), Firebase (events/remote config), Amplitude (funnels).
• Experience mentoring juniors (design, interns) and building test calendars.

Tecnologías

• Apps Flyer
• Big Query
• Looker
• Revenue Cat
• Firebase
• Amplitude

Beneficios

• Performance Bonus: Opportunity for a quarterly performance bonus of up to 45%, tied to critical UA KPIs.
• Flexibility & Time Off: Flexible working hours, 25 days annual leave, and 1 month of ‘work from anywhere’ outside of Spain.
• Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a generous €5,000 EUR budget for professional home‑office equipment.
• Admin: es, including Spa Access in the same office building.
• Delicious, healthy, and flexible in‑office catering — meals starting at just €2–€3.
• Training: Dedicated budget for an education program.
• A tailored career plan with performance reviews and salary calibrations every 6 months.