Senior Social Media Manager - Stumble Guys!

Scopely; Barcelona; On-site; EUR 55,000 - 75,000; Full time

Job summary

Scopely is seeking a data-driven Senior Social Media Manager for the Stumble Guys Marketing Team. You will own social strategies across key platforms, mentor teammates, and collaborate with Marketing, Product, and Creative teams to deliver live product campaigns while staying attuned to trends.

You will translate goals into social plans, manage content calendars, and oversee performance analytics to inform decisions and optimize results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Social Media, or a related field.
• 5+ years of experience managing social media accounts and strategy, ideally in gaming or consumer tech.
• Strong analytical mindset with experience using social analytics tools and KPIs.
• Deep understanding of major platforms and their algorithms.
• Ability to lead and mentor others.
• Gaming experience is a plus.

Responsibilities

• Define social media strategy across platforms.
• Translate marketing goals into social plans aligned with calendars and roadmaps.
• Lead planning and coordination of campaigns to drive engagement and reach.
• Define content guidelines and ensure on-brand execution.
• Guide content partners and oversee daily posting and engagement.
• Own analytics framework; report KPIs and derive actionable insights.
• Run testing and experimentation; optimize content and strategy.
• Benchmark against competitors and present reviews to stakeholders.
• Stay ahead of trends and turn them into content opportunities.
• Collaborate with Marketing, Product, Creative, and Support teams.

Skills

Social strategy

Team leadership

Data analytics

Content planning

Campaign management

Education

Bachelor's degree

Tools

Looker

Hootsuite

Sprout Social

Level Up

Job description

Scopely is looking for a data-driven and creative Senior Social Media Manager to join our Stumble Guys Marketing Team.

At Scopely, we care deeply about what we do and want to inspire play, every day — both through our work environment and through the strong connections we build with our player communities. We are a global team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of players worldwide daily.

We are seeking a Senior Social Media Manager to own and lead the social media strategy for Stumble Guys across key platforms. This role combines strategic ownership with hands‑on execution: you will set the direction of our social programs, use data and performance insights to guide decisions, and keep a sharp pulse on platform and culture trends, while collaborating closely with internal teams to support a live product and mentoring teammates and execution partners.

What You Will Do

• Instagram, TikTok, YouTube, and X (Twitter), defining objectives, channel roles, and success metrics.
• Translate marketing and product goals into clear social media plans aligned with the product roadmap and campaign calendar, setting direction for programs and initiatives across the team.
• Lead the planning and coordination of social media campaigns and content calendars, ensuring alignment with marketing, product, and live‑ops timelines to drive engagement, reach, and visibility.
• Define content guidelines, formats, and priorities to ensure consistent, on‑brand execution across platforms.
• Work closely with a dedicated execution partner to oversee and guide social media content, including daily posting and engagement, providing direction, feedback, and coaching.
• Be data‑driven: own the social analytics framework, track and report on key KPIs (e.g., reach, engagement rate, follower growth, video views, CTR, sentiment), and turn performance data into clear insights and actionable recommendations.
• Run structured testing and experimentation (formats, hooks, posting cadence, creators, messaging) and apply the learnings to continuously optimize content and strategy.
• Benchmark performance against competitors and industry standards, and present regular performance reviews to stakeholders and leadership.
• Stay ahead of social media trends, platform and algorithm updates, and gaming and pop‑culture conversations, proactively turning them into new content ideas, formats, and trend‑led opportunities that are timely and brand‑safe.
• Collaborate with Marketing, Product, Creative, Performance, and Customer Support teams to align social initiatives, surface updates and announcements, and share relevant community insights, building relationships with stakeholders beyond your primary contacts.
• Analyze player feedback and sentiment across social platforms to identify trends and interpret player needs, propose solutions, and elevate internal teams when relevant, following up on ongoing action plans.

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Social Media, or a related field.
• 5+ years of experience managing social media accounts and strategy, ideally in gaming, entertainment, or consumer tech, including experience leading or mentoring others.
• Strong analytical mindset: proven experience using data to drive decisions, with social analytics and reporting tools (e.g., Looker, Hootsuite, Sprout Social, Level Up) and comfort with KPIs, A/B testing, and dashboards.
• Deep understanding of major social platforms (Facebook, Instagram, TikTok, YouTube, X) and of how their algorithms, formats, and best practices work.
• Strong trend knowledge: demonstrated ability to spot, assess, and act quickly and authentically on emerging social, platform, gaming, and pop‑culture trends.
• Proven experience building, executing, and optimizing social media strategies and campaigns end to end.
• Excellent organizational skills and ability to manage multiple projects and priorities simultaneously.
• Strong written and verbal communication skills in English, with the ability to present insights and recommendations to cross‑functional teams and leadership.
• Ability to work independently, exercise sound judgment on complex issues, and set direction for projects.
• Gaming experience is a plus

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live‑operates one of the most diversified and award‑winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world‑class gamemakers around the globe, a distinctive tenet‑driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.