Senior Sales Manager - French Market

Perk; Barcelona; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Equity ownership

Vacation days

Private healthcare

Life Insurance

Relocation support

Sabbatical

Work from Anywhere days

Language lessons

Parental leave

Job summary

Perk is scaling its France market and seeks a Senior Sales Leader to build and guide a 15–20 person sales team across SMB, Mid-Market and Enterprise. You will define the go-to-market plan, refine ICP, and improve pipeline conversion while mentoring teammates and aligning with Marketing, SDR, Product, and CS to accelerate growth.

You will own forecasting, Salesforce hygiene, and multi-product sales strategies, driving higher win rates with disciplined coaching and data-driven decision-making.

Qualifications

• Experience in B2B SaaS sales and in leading sales leaders.
• Track record of coaching SEs through complex deals and multi-stakeholder cycles.
• Strong data analytics mindset with a focus on KPI-driven results.
• Deep knowledge of the French market and local nuances.

Responsibilities

• Lead the France sales team of 15–20 Sales Executives plus Team Leads and drive quota attainment.
• Own the France go-to-market plan, ICP, segmentation and forecast accuracy.
• Develop multi-product sales playbooks and qualification frameworks for SMB, Mid-Market and Enterprise.
• Own pipeline, forecasting and Salesforce hygiene with clear accountability for numbers.
• Coach teams through complex deals involving finance, procurement and senior decision-makers.
• Collaborate with Marketing, SDR, Product and CS to improve lead flow and handovers.
• Drive quarterly improvements using pipeline and win/loss data; guide product feedback.
• Shape how AI is used in the sales process and define where human judgment is needed.

Skills

B2B SaaS sales

Sales leadership

Coaching sales teams

Data analytics

Complex deals

French market knowledge

Multi-product sales

MEDDPICC knowledge

Tools

Salesforce

Job description

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.

We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.

Visit www.perk.com to learn more.

The role

France is a key growth market for Perk, and we're looking for a Senior Sales Leader to take it to the next level. You'll lead a team of 15-20 Sales Executives across SMB, Mid-Market, and Enterprise, alongside 1-2 Team Leads or player-coaches, reporting to the Regional VP.

Your role will be to build a strong, repeatable sales approach for France, shaping the go-to-market plan, refining the ICP, improving pipeline conversion, and helping the team win consistently.

This is not just about executing an existing strategy. We're looking for someone who knows the French market deeply and can help define how we grow and win there.

What will you own

• Lead and develop the France sales team, managing 15-20 Sales Executives plus Team Leads, with a clear focus on quota attainment, coaching, and career progression.
• Own the France go-to-market plan, including ICP definition, market segmentation, and ongoing adjustments based on what is actually converting.
• Build and improve multi-product sales playbooks, creating clear qualification frameworks and sales approaches across SMB, Mid-Market, and Enterprise.
• Own pipeline and forecasting, ensuring strong Salesforce hygiene, accurate forecasting, and clear accountability for the number.
• Coach the team through complex deals, including multi-stakeholder buying processes involving finance, procurement and senior decision-makers.
• Work closely with Marketing, SDR, Product and Customer Success to improve lead flow, positioning and handovers, and quickly address anything that is not working.
• Drive continuous improvement quarter over quarter, using pipeline, performance and win/loss data to identify where we need to improve our coaching, processes or product feedback.
• Shape how the team uses AI in the sales process, identifying useful tools for areas such as call intelligence, forecasting and coaching, and setting clear expectations around where human judgement and review are still needed.

What will you need to succeed?

• You are a strong leader interested in building something phenomenal in France and cementing the market as a pillar at Perk.
• Strong experience in B2B SaaS sales, including leading and developing sales leaders, is essential.
• Experience in Spend Management, Fintech, Payments, Expense Management, or Procurement technology can be a plus; experience selling to senior finance stakeholders is essential.
• You are obsessed with the data and analytics of your team. You are fluent in analysing key performance metrics, drawing concise conclusions and, most importantly, taking action.
• You know the French market and the French customer inside and out. You are the market expert and must be able to provide directional insights based on local knowledge and nuance.
• Proven track record leading teams selling to mid-market organisations, managing complex buying cycles and multiple stakeholders.
• Experience driving results in a multi-product sales environment, including upskilling teams to develop multi-product sales strategies.
• You are a teacher in the art of selling. MEDDPICC knowledge is a plus, and you can demonstrate the ability to coach SEs through complex deals, improving win rates and accelerating sales cycles.
• Deep understanding of identifying customer pain points, positioning value, and closing high-impact deals.
• A leadership style that builds trust, accountability, ownership, and high performance, while supporting team growth and development.
• Excellent English and French communication skills.
• Curious, resilient, and committed to continuous improvement for both yourself and your team.

What we offer:

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with our generous allocation of vacation days plus public holidays
• Take control of your physical health with your choice of private healthcare or a gym allowance
• Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Make your money go further with our flexible compensation plan
• Focus on your family with 17 weeks' paid parental leave during your child's first year
• Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
• Broaden your horizons with up to 20 "Work from Anywhere" days per year
• Nurture your language skills with in real-life English, Spanish and Catalan lessons
• Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
• Let us help you move to one of our hubs with relocation support

Hiring Process

• TA Interview - 30 mins, virtual
• Hiring Manager Interview - 30-45 mins, virtual
• Assessment or Stakeholder Interview - 60 mins, virtual or in person
• Final Senior Leadership/Values Fit Interview - 30 mins, virtual or in person

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We're an equal opportunity employer, which means you're welcome at Perk regardless of how you look, where you're from, or anything else that makes you, well, you.