Senior Product Marketing Manager, Angry Birds Match

Rovio Entertainment Corporation; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Rovio Entertainment Corporation in Barcelona is seeking a hands-on Senior Product Marketing Manager to translate our Angry Birds Match roadmap into 360-degree GTM campaigns that boost reach, engagement, and conversions across the funnel.

You will own end-to-end strategies, coordinate with product, partnerships, and platform teams, optimize store pages and ASO, and communicate insights to the game team while working in a hybrid setup two to three days per week.

Qualifications

• 8+ years in gaming marketing, with 5+ years mobile product marketing.
• Strong understanding of free-to-play mobile games, LiveOps, and the full player funnel.
• Experience running integrated 360 campaigns beyond performance UA.
• Collaborates with cross-functional game teams, external agencies, and platform partners.
• Reads dashboards, works with MMP data, measures campaign performance.
• Creates briefs, persuasive pitch decks and engaging updates for stakeholders.
• Organized and able to manage multiple creative projects.

Responsibilities

• Create end-to-end go-to-market strategies for feature launches, seasonal events, and brand moments.
• Manage the marketing calendar alongside the product roadmap so every release has a clear plan and owner.
• Partner with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets.
• Shape cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media.
• Coordinate with the Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.
• Keep our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.
• Track match-3 market trends and measuring campaign performance to share key learnings with the wider game team.

Skills

Gaming marketing

Mobile product marketing

LiveOps & funnel

360 campaigns

Cross-functional collaboration

Data-driven marketing

Stakeholder updates

Job description

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.

Get ready to craft joy for millions of players! We're preparing for the exciting global launch of Angry Birds Match, our vibrant match-3 title. We're looking for a hands-on Senior Product Marketing Manager to turn our game roadmap into bright GTM campaigns that boost our reach, engagement, and conversion across the entire marketing funnel.

You'll join our creative, international Marketing Team and partner closely with our Marketing Director. Sitting right alongside the game team, you'll bring fresh player and market insights directly into product discussions. You'll own and run 360-degree marketing plans, coordinate platform and brand partnerships, and shape the game’s store presence with your clear vision and energetic approach.

You will have impact and fun at work by:

• Creating end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments.

• Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner.

• Partnering with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets.

• Shaping cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media.

• Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.

• Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.

• Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team.

Experience and skills we are looking for:

• You bring 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing.

• You have a strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding).

• You know how to run integrated 360 campaigns that stretch beyond performance UA.

• You have experience collaborating with cross-functional game teams, external agencies, and platform partners.

• You're comfortable reading dashboards, working with MMP data and measuring campaign performance.

• You craft clear briefs, persuasive pitch decks and engaging updates for stakeholders.

• You're organized and comfortable managing multiple creative projects at once.

You’ll work in a hybrid setup with two to three days at the office per week.

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures.

We are committed to continuously improving workplace accessibility.