Senior Product Manager

Workfully; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading HR tech startup is seeking a Senior Product Manager to drive the growth of its recruiter platform in Barcelona. This role involves defining product strategies and analyzing data to enhance user engagement. Candidates should have significant experience in product management, ideally within the B2C domain, and a data-driven mindset. The position offers a competitive salary with performance-based bonuses and equity.

Servicios

Competitive salary

Performance-based bonus

Equity

Formación

• 5–8+ years of experience in Product Management in B2C or consumer marketplaces.
• Proven success in user acquisition and retention growth.
• Strong background in growth loops and funnel optimization.

Responsabilidades

• Own the recruiter product strategy from acquisition to retention.
• Scale recruiter onboarding through data-driven user journeys.
• Analyze product funnels to drive conversion.

Conocimientos

Product Management

User acquisition

Engagement growth

Data analysis

Collaboration

Descripción del empleo

About Workfully

Workfully is where recruiter solopreneurs own, monetize, and scale their talent audiences.

We’re building the world’s most trusted recruitment experience — a platform that connects companies and independent recruiters through one contract, one software, and full transparency.

Unlike agencies, Workfully isn’t a middleman.

We’re creating the infrastructure that lets recruiters run scalable, digital-first businesses — and lets companies access top recruiting expertise instantly, globally, and on demand.

About the Role

We’re looking for a Senior Product Manager to lead the growth of the recruiter side of our platform — the engine of Workfully’s marketplace.

Your mission:

Scale recruiter acquisition, onboarding, engagement, and retention — transforming hundreds of active recruiters today into tens of thousands of high-performing solopreneurs tomorrow.

This is a growth-focused product role — combining user research, funnel optimization, and data-driven experimentation with a deep understanding of behavior, motivation, and product adoption.

You’ll work closely with Engineering, Design, and Marketing to build experiences that help recruiters join, succeed, and stay active on Workfully — at scale.

What You’ll Do

• Own the recruiter product strategy — from acquisition to retention and engagement.
• Scale recruiter onboarding through frictionless, data-driven user journeys and automation.
• Drive user growth metrics: WAU, activation rate, engagement loops, and retention.
• Analyze product funnels to identify drop-offs and design experiments that drive conversion.
• Collaborate with Growth Marketing to align product and acquisition channels for maximum ROI.
• Work cross-functionally with the General Manager, Recruiters, and Product Leadership to align on growth targets and delivery outcomes.
• Integrate AI and automation into onboarding, performance tracking, and recruiter engagement to improve scalability and personalization.
• Translate data into decisions: define metrics, run A/B tests, and iterate continuously.
Who You Are
• 5–8+ years of experience in Product Management in successful B2C, prosumer, consumer, B2C marketplaces software products, ideally from early stage
• Proven success in user acquisition, engagement, and retention growth.
• Strong background in growth loops, funnel optimization, behavioral product design including gamification
• Background in product-led growth settings where experimentation is key
• Experience working with AI-driven or automation-first products is a strong plus.
• Data-driven and analytical — fluent in metrics, experimentation, and insight synthesis.
• Hands-on operator with a user-first mindset and high product intuition.
• Strong collaboration and communication skills — able to work cross-functionally with Product, Engineering, and Marketing.
• Based anywhere in Europe. English fluency required.
Why Workfully
• Shape the future of a €600B industry ready for disruption
• Join one of Europe’s most ambitious HR tech startups
• Work with a team building the AI-powered platform for recruiter solopreneurs
• Competitive salary, performance-based bonus, and equity

Workfully — where recruiter solopreneurs own, monetize, and scale talent audiences.

www.workfully.com