Senior Marketing Manager

Arxada; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A global leader in innovative solutions is seeking a Senior Marketing Manager in Barcelona. In this role, you will lead marketing strategy and execution for the Paints and Coatings portfolio, focusing on driving profitable growth through effective collaboration across various functions. Ideal candidates should have exceptional leadership and strategic thinking skills, with a strong track record in managing cross-functional teams and initiatives. This position offers an exciting opportunity to shape the future direction of the portfolio while ensuring alignment with market needs and customer satisfaction.

Formación

• Demonstrated excellence in leadership with experience managing cross-functional teams.
• Capable of assessing market trends, customer needs, and competitive landscape.
• Exceptional strategic thinking and analytical skills.

Responsabilidades

• Drive marketing strategy and execution for the Paints and Coatings portfolio.
• Build and socialize the 3-year segment marketing strategy.
• Lead portfolio positioning and lifecycle management.

Conocimientos

Strategic thinking

Cross-functional leadership

Analytical skills

Communication skills

Innovative thinking

Herramientas

Salesforce

Power BI

Descripción del empleo

Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.

With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers’ success.

We are looking for a Senior Marketing Manager to drive profitable growth for the Paints and Coatings portfolio by owning marketing strategy, go-to-market execution, and value creation across priority segments. Partner with Sales, Product Management, R&D, Regulatory, marketing communications and Supply Chain to position differentiated solutions and deliver measurable impact on revenue, margin, and customer satisfaction.

Responsibilities

• Build and socialize the 3-year segment marketing strategy, including market sizing, growth hypotheses, competitor moves, and “where to play/how to win.”

• Collaborate with sales to translate strategy into annual plans with objectives, initiatives, budgets, KPIs, and risk mitigation.

• Lead portfolio positioning and lifecycle management with Product Management.

• Develop compelling value propositions for core and new offerings, including sustainability narratives (e.g., VOC, biocide stewardship), regulatory considerations (REACH/BPR), and performance claims.

• Own launch excellence for NPI/NPD through the stage‑gate process; build messaging, proof points, demos, and sales playbooks.

• Design and run integrated campaigns (digital, events, thought leadership) to generate MQLs and pipeline; optimize channel mix and content.

• Maintain a rolling market/competitor intelligence program (customers, technologies, regulatory, macro trends).

• Use CRM/BI (Salesforce, Power BI) to monitor funnel health (MQL→SQL→Win), forecast accuracy, and campaign ROI; publish executive dashboards.

• Co‑create account growth plans with Sales/KAMs; equip teams with segment stories, case studies, and objection handling.

• Join strategic customer meetings; capture voice‑of‑customer to inform roadmap and win/loss learning.

• Champion cross‑functional collaboration with R&D, Regulatory/EHS, Product Management, and Marketing Communications to align and propose right product for the customer.

• Create, review and approve written communications to customers.

• Uphold brand standards, legal guidelines, and quality system expectations.

Requirements

• Able to inspire and motivate teams to achieve ambitious goals.

• Demonstrated excellence in leadership with experience managing cross‑functional teams and driving complex initiatives in a matrix environment.

• Exceptional strategic thinking and analytical skills.

• Capable of assessing market trends, customer needs, and competitive landscape to identify growth opportunities.

• Strong data‑driven decision‑making ability, with competence in defining and tracking KPIs to measure initiative success.

• Deep understanding of business financials and value drivers.

• Able to link strategy to financial outcomes and manage to performance targets – for example, contributing to achieving the region’s EBITDA and revenue goals.

• Knowledgeable about relevant industries and markets.

• Familiarity with European regulatory and compliance considerations (especially in the context of microbial control products) to guide product roadmap development and market entry strategies.

• Excellent verbal and written communication skills.

• Adept at presenting strategic plans and growth progress to senior leadership and stakeholders.

• Strong influencing skills to drive alignment and buy‑in across different functions.

• Creative and innovative thinker with a willingness to challenge the status quo.

• Able to devise new approaches to market challenges and encourage a culture of innovation to sustain competitive advantage.

• Highly results‑driven, with a demonstrated ability to deliver on goals and objectives.

• Sets a high standard for personal and team performance, and has a sense of urgency in driving projects to completion.

Arxada has world class offering in two distinct areas:

Microbial Control Solutions (MCS) focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.

Nutrition, Care & Environmental (NCE), meanwhile, provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high‑performance applications.

Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.