Senior / Lead Salesforce Engineer

Merkle Italia; Barcelona; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Merkle, part of the dentsu network, is hiring in Barcelona to lead design, customization and optimisation of the CRM platform with advanced analytics and scalable solutions. You will guide architecture, mentor engineers, and act as SME in client work for international projects.

Location-based in Barcelona, the role emphasises collaboration across a global team, agile delivery, and continuous improvement with modern CRM stacks.

Formación

• Experience implementing scalable, maintainable CRM solutions (backend and frontend).
• Min. 4 years leading CRM projects and related data analytics.
• Experience in Agile or Scrum environments and CI/CD tooling.
• Ability to troubleshoot complex CRM issues and guide peers.

Responsabilidades

• Lead the design and development of complex digital CRM solutions.
• Customise and optimise CRM platforms and integrations.
• Provide technical guidance and mentorship to junior engineers.
• Ensure architectural integrity across the lifecycle.
• Develop architecture documentation and participate in planning.
• Drive continuous improvement within the development team.
• Act as SME for pitches and client work.
• Contribute to team vision and strategy.

Conocimientos

CRM platforms

Salesforce

HubSpot

Microsoft Dynamics

Agile / Scrum

CI/CD

APIs (REST/SOAP)

Power BI

Excel

C# / .NET

Git/GitHub

Herramientas

GitHub

GitLab

Bitbucket

Jenkins

Descripción del empleo

Key Responsibilities and Accountabilities

Responsible for leading the design, customisation, and optimisation of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that align with the domain’s strategic objectives and drive customer relationship excellence while identifying new opportunities within the customer.

You will:

• Lead the design and development of complex digital solutions in the CRM Domain
• Lead the development of complex software solutions.
• Provide technical guidance and mentorship to junior engineers.
• Ensure architectural integrity and consistency across the software development lifecycle.
• Develop and maintain software architecture documentation.
• Participate in project planning and estimation activities.
• Drive continuous improvement initiatives within the development team.
• Act as a subject matter expert (SME) for pitches and client work.
• Contribute to the vision and strategy of the team

Qualifications

CRM Platforms Excellent knowledge of CRM systems e.g. Salesforce, HubSpot, Microsoft Dynamics (Backend and Frontend). Min. 4 years. Additional project related experience with any of the Industry Clouds is taken as an advantage. Be able to implement efficient, scalable, and maintainable CRM solutions. Excellent problem-solving skills with the ability to troubleshoot and resolve complex issues. Experience in leading and managing project development in Agile or Scrum environments. Experience with CI/CD and version control tools (e.g., GitHub, GitLab, Bitbucket, Jenkins, etc.). Ability to work independently and as part of a team, managing multiple priorities and deadlines and guide junior members. Databases Ability to query databases for customer data extraction and reporting. Scripting & Automation Strong programming skills in APEX, C#, .net, others. API Integration Strong understanding of REST/SOAP APIs for integrating CRM with other systems. Data Analysis & Reporting Strong experience with Excel, Power BI, Tableau or others to analyse customer data and generate insights. Customer Data Management Strong understanding of data segmentation, customer lifecycle, and personalisation. Troubleshooting & Debugging Ability to diagnose CRM-related technical issues and provide solutions. Team player with organisational skills and dedicated to transparency.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem‑solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What’s in It for You?

• Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.
• Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Hybrid working – we combine flexibility with in‑person collaboration, with an expectation of 1 day per week/ 4 days per month in the office.
• Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.
• Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi‑cultural environment that fosters creativity and innovation.
• Innovation‑Driven Work: Contribute to projects that are reshaping industries and driving transformation with next‑generation technologies and strategies.
• Purpose‑Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.
• Growth Opportunities: Expand your skills through training, mentorship, and data‑driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.
• *many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter

Location and Contract

Location: Barcelona
Brand: Merkle
Time Type: Full time
Contract Type: Permanent

DEI Statement

*At dentsu, Diversity, Equity, & Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

About dentsu

For over 120 years, innovation is a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work