Senior Influencer Marketing Specialist

Bluequo; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading global social-first agency is seeking a Senior Account Manager, Influencer Marketing Specialist to manage and strategize influencer campaigns for L'Oréal. Candidates should have 4-5 years of experience in influencer marketing, advanced knowledge of social media trends, and a strategic mindset. This full-time role offers the opportunity to shape the future of brand communication from Madrid, Spain.

Formación

• 4-5 years of experience in influencer marketing or related field.
• Proven track record of strategic campaign management.
• Comprehensive understanding of social media trends.

Responsabilidades

• Develop strategic and creative campaign proposals.
• Identify and select best influencer profiles.
• Supervise daily campaign performance.
• Ensure seamless coordination during events.
• Develop insights based on campaign performance.

Conocimientos

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Educación

Relevant degree or equivalent experience

Descripción del empleo

SAMY is a leading global social first agency. We activate end-to-end media strategies connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.

We are the first international ecosystem fueled by creativity technology and culture and by a team of 900 people across 20 offices and 55 markets serving more than 270 leading clients including Europe the U.S. and Latin America who live and breathe social-first. Together we create relevancy in the social universe for blue-chip brands such as LOréal The North Face Diageo Microsoft and Samsung among others.

Our vision is to lead the evolution of brand communication. At our core we are Bold Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world.

This is your opportunity to work around the globe. With exciting projects that shape the industry.

As a Senior Account Manager Influencer Marketing Specialist for LOréal at Samy Alliance you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends influencer marketing and exceptional problem-solving abilities.

Key Responsibilities

• Strategic Campaign Development : Receive briefs and work collaboratively with LOréal and SamyRoad teams to develop high-level strategic and creative campaign proposals.
• Influencer Selection and Management : Identify and select the best influencer profiles create detailed content calendars and ensure content meets high-quality standards and requirements.
• Campaign Performance Oversight : Supervise daily campaign performance making strategic adjustments to maximize results.
• Event Coordination : Provide leadership and support during events and brand activations ensuring seamless coordination between influencers and the brand.
• Cross-functional Collaboration : Partner closely with the booking and data teams to innovate negotiation strategies identify market trends and generate comprehensive post-campaign reports.
• Problem Resolution : Lead the resolution of any issues during campaign execution demonstrating a proactive and strategic approach.
• Results Analysis and Reporting : Aggregate influencer results develop insights and identify valuable opportunities for the client working with the data team for enhanced social listening perspectives.
• Legal and Financial Management : Oversee all legal and financial matters related to assigned brands ensuring compliance and efficiency.
• Workflow Enhancement : Continuously identify and propose improvements in the workflow between the brand agency and influencers.

Requirements

• Experience : 4-5 years of experience in influencer marketing or a related field with a proven track record of strategic campaign management.
• Skills : Advanced social media knowledge deep understanding of influencer marketing trends and high proficiency in Excel.
• Attributes : Strategic thinker highly analytical exceptional creativity and strong leadership skills.
• Knowledge : Comprehensive understanding of social media trends and the Spanish influencer landscape.
• Education : Relevant degree or equivalent experience.
• Previous experience in Luxury industry is highly valuable.

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Pardot
• HTML5
• MailChimp
• Marketing Automation
• Salesforce Marketing Cloud
• HubSpot
• Responsys
• Email Marketing
• Social Media Management

Employment Type: Full Time

Experience: years

Vacancy: 1