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A leading digital marketing firm in Barcelona is seeking a Senior Account Strategist to manage and grow key client accounts. Responsibilities include strategic account management, budget negotiation, and performance optimization. Candidates should have a minimum of 5 years in digital media, excellent communication skills, and strong analytical abilities. Experience with UK clients and the Travel sector is a plus.
As a Senior Account Strategist, you will be managing a portfolio of top accounts among our UK clients. Client retention together with account growth will be your main objectives to continue supporting our strategic plan, in a fast paced environment. You will be responsible for managing, maintaining, and upselling in the context of post sale communications with clients and internal stakeholders. This position will be responsible for analyzing an assortment of metrics for all ads served, communicating issues / concerns internally to all parties involved and being the client’s “Go-To” person for any questions. You will monitor and optimize existing campaigns to help with increasing our revenue and margins, along with cultivating a strong and productive relationship with clients. You will work closely with our internal support teams to provide detailed and insightful reports and optimize campaigns to enhance clients’ performances. You will also plan, forecast and negotiate yearly budgets, along with upselling top new Criteo solutions.
Provide top level strategic account management to advertisers to ensure retention and client satisfaction.
Negotiate additional budgets along with upselling new products.
Develop and maintain strong partnerships with clients at all levels, including C-level.
Advise on clients’ digital strategy and educate advertisers on Criteo’s technology across channels and devices.
Optimize accounts to improve performance for the advertiser and action growth opportunities to maximize revenue and margin.
Analyze a wide range of performance metrics and KPIs to identify personalized solutions on a client level and make sure client goals are reached (ROI, ROAS, Revenue...).
Create personalized decks and presentations to drive impactful quarterly meetings.
Positive and proactive mindset, willing to challenge yourself learning and consulting about the regular changes across the industry.
Relevant direct industry experience (minimum 5 years), across performance and branding based digital media. Experience with UK clients preferred. Experience with the Travel vertical is a plus.
Strong communication and presentation skills, in English, with persuasive verbal and written communication expertise.
Proven track record of exceeding goals and contributing to team success.
Good understanding of the digital advertising industry and competitive landscape.
Strong analytical skills, ability to understand a complex technological environment.
Strong organization, time management, project management skills.
Detail-orientated.
Able to work effectively across functions / teams.