Sales Development Representative (SDR) (m/f/d)

Cabka Group; Paterna; On-site; EUR 30,000 - 45,000; Full time

Benefits offered by this job

Modern technical equipment

Secure long-term employment

Development opportunities

Job summary

Cabka Group is seeking a proactive Sales Development Representative to propel our commercial growth from Valencia. You will execute prospecting campaigns, qualify opportunities, and coordinate with Sales and Product Marketing to build a robust pipeline.

Ideal candidates have 3–5 years in B2B sales, outbound outreach experience, and comfort using CRM tools. You will work across markets and benefit from modern equipment and international development prospects.

Qualifications

• Bachelor's degree required or equivalent in marketing, business, or related field.

Responsibilities

• Build and manage target account lists and identify potential customers.

Skills

Strong commercial mindset

Results-oriented

Analytical & data-driven

Prospecting & follow-up discipline

Cross-functional collaboration

Tech-savvy with CRM/digital tools

Education

Bachelor's degree in Marketing, Business Administration, Economics, Engineering or related field

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Copilot / ChatGPT / AI tools

Apollo.io / ZoomInfo

Job description

Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.

To continue our success, we are expanding our team and are looking for a new team member for our Marketing team;

Sales Development Representative (SDR) (m/f/d)
based in Valencia

Your responsibilities

Job Purpose

Support Cabka's commercial growth by executing and managing prospecting and campaign activation initiatives that convert opportunities identified by Sales and Product Marketing into qualified pipeline and closed business. The role works closely with Regional Sales and Product Marketing to translate commercial priorities into targeted outreach, structured campaigns, and consistent follow-up.

Key Responsibilities:

Prospecting & Business Development

• Build and maintain target account and contact lists based on priorities defined by Sales and Product Marketing.
• Identify and qualify potential customers within target segments and industries.
• Research key decision-makers and buying centers within target accounts.
• Prepare and execute outreach sequences across relevant channels (email, phone, LinkedIn, etc.).
• Follow up with prospects and manage the qualification process.
• Maintain accurate and up-to-date customer and prospect data in the CRM.
• Work closely with Regional Sales Managers and Account Managers to prioritize and action opportunities.

Campaign Execution & Management

• Translate input from Sales, Account Managers, and Product Marketing into structured outbound campaigns.
• Plan, launch, and manage prospecting and commercial campaigns end-to-end.
• Monitor and report on campaign performance (response rates, conversion, pipeline generated).
• Continuously refine outreach cadences and messaging effectiveness based on results.
• Coordinate campaign timing and execution with Product Marketing to ensure consistent messaging and materials.

Commercial Support

• Prepare customer briefings ahead of strategic meetings.
• Support strategic account planning with prospecting and pipeline data.
• Utilize market and competitive insights to optimize propect targeting and campaign effectiveness
• Identify cross-selling opportunities within existing and target accounts.
• Provide market data, prospect research and CRM-based analysis to support commercial initiatives

CRM, Analytics & Reporting

• Maintain high-quality commercial and prospecting data within the CRM.
• Develop dashboards and reports on pipeline generation and campaign performance.
• Analyze the prospecting pipeline to identify bottlenecks and opportunities.
• Support reporting and continuous improvement of prospecting and campaign processes.

Your profile

Education / Professional Experience

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering or a related field.
• 3–5 years of experience in Sales Development, Lead Generation, Business Development, B2B Sales or a similar commercial role.
• Previous experience running outbound prospecting and campaign execution (target lists, outreach sequences, follow-up).
• Experience working in B2B manufacturing or industrial markets is an advantage.
• Experience with CRM platforms (HubSpot, Salesforce or similar).
• Comfortable working with CRM, sales intelligence and digital prospecting tools.

Competencies / Attributes

• Strong commercial mindset with an execution-oriented approach.
• Sales oriented awareness with a clear focus on generation and qualifying opportunities.
• Ability to translate market and product insights into effective outreach and campaigns.
• Excellent prospecting, qualification, and follow-up discipline.
• Analytical and data-driven approach to pipeline and campaign performance.
• Tech-savvy, curious and confident in using CRM, sales intelligence, AI and digital prospecting tools to improve efficiency.
• Strong communication and relationship-building skills.
• Well organized with high attention to detail.
• Proactive, persistent and results-driven personality.
• Ability to work cross-functionally with Sales and Product Marketing.
• Comfortable working across different markets, regions and customer segments.

Computer Skills

• Microsoft Office 365 (Excel, PowerPoint)
• CRM systems (HubSpot preferred)
• LinkedIn Sales Navigator
• AI research and outreach tools (Copilot, ChatGPT, Perplexity, etc.) are an advantage.
• Experience with prospecting/data enrichment tools (Apollo.io, ZoomInfo, or similar) to build and qualify target account and contact lists.
• Good understanding of digital sales and marketing tools

Language Skills

• Fluent English (written and spoken)
• Additional European languages are a plus.

What we offer

• Passion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate culture
• An exciting job with the premier manufacturer of recycled plastic pallets and large containers
• Dedication and joy in our day-to-day work
• Responsibility and space for creative ideas
• Secure long-term employment
• Individual, international development opportunities with interesting career prospects
• We offer a competitive salary package depending on the candidate's skills, qualifications, and relevant experience.
• Modern technical equipment

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants as well as our employees – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins.