Retention Marketing Specialist: Drive Email & SMS Flows

UN / COMMON; España; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A digital marketing agency is looking for a Retention Marketing Specialist to oversee email and SMS campaigns. Responsibilities include content planning, managing production workflows, and analyzing performance data. The ideal candidate has 2+ years of experience in retention marketing, strong copywriting skills, and proficiency with Klaviyo. This role provides an opportunity to impact brand growth and customer engagement significantly.

Formación

• 2 years of experience in retention marketing, especially in email and SMS.
• Hands-on experience with Klaviyo or similar ESP.
• Strong copywriting skills for DTC e-commerce.
• Understanding of email analytics for strategy development.
• Proficiency in building segmented customer lists.

Responsabilidades

• Manage the full production process for email campaigns.
• Build emails in Klaviyo and write on-brand copy.
• Maintain the monthly content calendar.
• Analyze performance data and develop recommendations.
• Build automated workflows and maintain list hygiene.

Conocimientos

Retention marketing experience

Email Service Platform (ESP)

Copywriting skills

Email analytics understanding

Segmentation and list management

Shopify experience

Organizational skills

Herramientas

Klaviyo

Shopify

Descripción del empleo

A digital marketing agency is looking for a Retention Marketing Specialist to oversee email and SMS campaigns. Responsibilities include content planning, managing production workflows, and analyzing performance data. The ideal candidate has 2+ years of experience in retention marketing, strong copywriting skills, and proficiency with Klaviyo. This role provides an opportunity to impact brand growth and customer engagement significantly.