Programmatic Trader with Portuguese

Taptap Digital; Madrid; On-site; EUR 48,000 - 68,000; Full time

Benefits offered by this job

Tickets Restaurant

Health Insurance

Job summary

Taptap Digital in Madrid is seeking a seasoned programmatic trading professional to manage data-driven digital campaigns using Sonata. You will collaborate with Sales, Product, and customers to optimize campaigns and drive KPI performance.

You will analyze campaign data, report on results, and implement optimization strategies across DSP/SSP/DMP platforms, ensuring strong ad revenue growth. Fluency in English and Portuguese is required.

Qualifications

• Minimum 3 years of experience in a trading desk, publisher, advertiser adops/programmatic team.
• Hands-on experience with Real Time Bidding.
• Strong understanding of campaign KPIs and optimization tactics.
• Excellent analytical and problem-solving skills with attention to detail.
• Fluent in English; Portuguese proficiency required.

Responsibilities

• Monitor Digital Media campaigns and optimize performance.
• Provide regular reporting and recommendations on inventory, sell-through and yield.
• Interface with agencies, trading desks and direct clients.
• Set up data-driven campaigns in Sonata and manage bid strategies.
• Analyze KPI trends and suggest campaign modifications to maximize revenue.

Skills

RTB Buying

Programmatic Buying

DSP/SSP/DMP

Analytics

Reporting

HTML/JS

English C1

Portuguese

Campaign Optimization

Ad Tech Tools

Tools

Tableau

Power BI

Google Analytics

Excel

Job description

Who We Are

At Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger. As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you’re looking to be part of a company that values creativity, problem-solving, and the power of technology, we’d love to hear from you.

Scope

Reporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data-driven digital campaigns using TAPTAP’s proprietary DSP & DMP, Sonata. The candidate will proactively manage campaigns booked by the Growth Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs. The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up-to-date forecasts of inventory availability, as well as providing ad hoc and regular reporting and recommendations on site, campaign and ad performance, sell-through and yield. The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata, to ensure that client Media programmatic revenues continue to grow across all Data-Driven Digital Strategies.

Responsibilities

Monitoring the Digital Media campaigns, Optimizing the Digital media campaigns, Reporting.

Experience & Skills

• Programming and Implementing Digital Media campaigns:
• Interfacing with agencies, trading desks and direct clients.
• Reviewing and processing advertising campaign material.
• Requiring plan assets, such as creatives and tracking tags.
• Setting up data-driven digital ad campaigns in Sonata.
• Managing bid strategies for campaigns.
• Operating across ad servers, ad technology solutions and Sonata’s DSP & DMP platform.
• Guaranteeing the campaign’s kick-off and deployment.
• Regularly monitoring and reconciling campaign delivery across third party ad serving systems.
• Analyzing digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIs.
• Following-up on the campaign’s KPIs daily.
• Filling out the daily monitoring forms.
• Troubleshooting any ad creative issues that affect tracking, implementation, or reporting.
• Designing and implementing benchmarks according to performance or quality assurance KPIs.
• Informing the team about alert situations.
• Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals.
• Analyzing and recommend campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.
• Maximizing performance and ad revenue.
• Providing campaign reports to internal teams, using internal and third-party sources as needed.
• Elaborating the results and insights reports for our clients and partners.
• Advanced Level of English (C1) is a must.
• Advance Level of Portuguese is a must.
• 3 years of experience on similar position within a trading desk, publisher, advertiser adops/programmatic team. *Profiles with less demonstrable digital marketing experience will not be considered*.
• Min 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding.
• Excellent analytical and problem-solving skills with strong attention to detail and follow-up process.
• Strong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal direction.
• Data driven personality, ability to tell stories based on campaign data analysis.
• Excellent communication skills.
• Understanding of on-line and digital advertising metrics and KPIs.
• Good understanding and experience of programmatic advertising - platforms, such us SSPs, DSPs, Ad Exchanges or DMPs.
• Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics.
• HTML/Javascript knowledge.
• Advanced spreadsheet capabilities.
• Permanent position based in Madrid.
• Strong possibilities of internal promotion in an international firm.
• Competitive compensation package, according with the candidate´s profile & experience.
• Tickets Restaurant/Health Insurance
• Great working environment.

Join Us!

At Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players who won’t go solo, thoughtful collaborators who value others’ ideas, and ambitious professionals who refuse to accept the status quo.