Programmatic Trader - Publicis Groupe España

Publicis Groupe España; Madrid; Presencial; EUR 35.000 - 52.000; Jornada completa

Descripción de la vacante

Publicis Groupe España busca un Programmatic Trader para trabajar con marcas globales desde Madrid. El candidato gestionará campañas programáticas, optimizará inversiones y coordinará con equipos de media, datos y creatividad para lograr objetivos de branding y performance.

Se requiere experiencia en DSPs y herramientas de medición, con enfoque analítico, capacidad de trabajo en equipo y proactividad para operar en un entorno dinámico de una agencia global.

Formación

• Licenciatura en marketing, publicidad, economía o campo afín o experiencia previa de 1 año.
• Conocimiento de DSP multiplataforma, especialmente DV360.
• Conocimiento de ad servers: DCM.
• Habilidades técnicas: Excel avanzado y familiaridad con la implementación de tracking (pixels, tags, GA4).
• Experiencia en activar segmentos analíticos.

Responsabilidades

• Planificación estratégica, definir segmentación de audiencia, selección de inventario y tácticas alineadas con KPIs de Branding o Performance.
• Contribución a la resolución de incidencias.
• Colaboración en propuestas y planes de medios.
• Relaciones con publishers y mantener relaciones con DSPs y proveedores de datos.
• Contactos con equipos de planificación y compra de las agencias.

Conocimientos

Cross-platform DSP

Tracking implementation

Analytics segments

Advanced Excel

Educación

Bachelor’s degree in marketing or related field

Herramientas

DV360

DCM

GA4

Excel

Descripción del empleo

Programmatic Trader - Publicis Groupe España Publicis Groupe España madrid, Spain

Descripción del trabajo

Company Description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Overview

Work with top‑tier brands on different platforms and with different products and services.

Responsibilities

• Strategic Planning, Define audience segmentation, inventory selection, and tactics aligned with client KPIs (Branding or Performance).
• Contribution of solutions to incidents resolution
• Collaboration on media proposals and plans
• Partner Relations, with Publisher and maintain relationships with DSPs and data providers.
• Contacts with planning and purchasing teams of the agencies

Qualifications

• Bachelor’s degree in marketing, Advertising, Economis or related filed or have previous experience (+1 year)
• Cross‑platform DSP knowledge, especially in DV360
• Knowledge of ad servers: DCM
• Technical Skills: Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
• Experience in activating analytical segments

We Think You’re Awesome If You

• Language: Advanced level of English will be assessed at interview by The Talent Team.
• Video experience (Youtube and deals), display, audio CTV