Product Manager

Schiller International University; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading institution in experiential learning is seeking a Product Manager to oversee marketing strategies, develop product roadmaps, and enhance program offerings. The ideal candidate will have a degree in Marketing, experience in Higher Education, and a strong grasp of market dynamics. This role is pivotal in achieving enrollment and revenue targets for programs, requiring analytical and creative skills to thrive in a competitive educational landscape.

Formación

• Proven working experience as Product Manager in Higher Education.
• Strong ability in developing product marketing strategies.
• Experience in identifying target audiences and devising campaigns.

Responsabilidades

• Develop strategic plan and product marketing roadmap for new programs.
• Collaborate with teams to create effective product messaging.
• Conduct market research for identifying improvement opportunities.

Conocimientos

Analytical skills

Creative mindset

Understanding of full marketing mix

Familiarity with CRM tools

Knowledge of digital advertising platforms

Data interpretation skills

Educación

Degree in Marketing or related field

Herramientas

Salesforce

Zoho CRM

Power BI

Tableau

Google Analytics

WordPress

Umbraco

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Tiktok ads

Descripción del empleo

The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products / initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success

Your profile

• Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
• Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
• Develop marketing and communications plans to effectively position programs in their respective markets.
• Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
• Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation
• Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data
• Train Admissions team on our programs, the value propositions for each and their differential selling points
• Conduct market research to continually bring the voice of the market to the marketing strategies
• Supervise brand positioning and consumer insights, and communicate our vision and mission
• Translate brand elements into plans and go-to- market strategies
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics

Position requirements

• Degree in Marketing or a related field
• Proven working experience as Product Manager on Higher Education
• Proven ability to develop product marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Up-to-date with latest trends and marketing best practices
• Familiarity with CRM tools such as Salesforce or Zoho CRM.
• Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.
• Understanding of CMS platforms such as WordPress or Umbraco.
• Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager.
• A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.

About us

For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guaranteed to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations and cultures.

At SIU we are aware that our students will be part of a global, borderless and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario. Additionally all our students are encouraged to study abroad at any time during their education to complete their professional expertise with truly life experiences that turn them in truly holistic profiles.

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