Principal Marketing Analyst

Socialpoint; Barcelona; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working model (Barcelona office

25 days annual leave

Private medical insurance for you and/

Job summary

Socialpoint, a world-renowned mobile game studio part of the Zynga & Take-Two Interactive family, seeks a Principal Marketing Analyst to drive data strategy for top game titles and shape product direction and monetization. You will mentor analysts, communicate insights to senior leaders, and help improve data tools and pipelines.

Based in Barcelona with a hybrid model, you will collaborate across Marketing, User Acquisition, and product teams to optimize engagement and performance, leveraging

Qualifications

• Experience in predictive modeling, statistics, experimental design, optimization, and data visualization.
• Understanding of marketing metrics and KPIs, with experience in campaign optimization and LTV modeling.
• Strong business acumen and domain knowledge in user acquisition, product marketing, and ATT privacy framework.
• Proficient in SQL and Python; Tableau or similar visualization tool.
• Excellent communication and collaboration skills.

Responsibilities

• Act as thought partner to marketing leaders to identify growth and efficiency opportunities.
• Mentor junior analysts and shape analytics team culture.
• Work with Marketing and UA teams to provide insights on user behavior and key questions.
• Visualize and communicate results to senior stakeholders with data-driven recommendations.
• Apply statistical methodologies to evaluate performance and account for uncertainties.

Skills

Predictive modeling

Statistics

Experimental design

Optimization

Data visualization

SQL

Python

Tableau

Communication

Team player

Tools

SQL

Python

Tableau

Job description

Who We Are

Let’s have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe. We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

Position Overview

We are looking to welcome yet another brilliant Principal Data Analyst into our Marketing Analytics team.

As a Principal Marketing Analyst, you will drive data strategy for top game titles, using insights to shape product direction and monetization. You will analyze player behavior, design experiments, and build predictive models to optimize engagement and performance. Working cross-functionally, you’ll mentor analysts, communicate insights to senior leaders, and help improve data tools and pipelines. This role strengthens data-driven decision-making across teams and advances a culture of experimentation.

What You’ll Do

• Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
• Mentor junior analysts and help shape the analytics team’s culture and processes.
• Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions.
• Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions.
• Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives.

What You Bring

• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization
• Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
• Strong business acumen and domain knowledge in user acquisition, product marketing, and privacy frameworks like ATT
• Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
• Strong communication skills — you can explain complex data in simple, actionable terms
• A team player, you establish effective relationships to work with others for the win

Bonus Points

• A genuine interest in people management and leadership development
• A fast learner, highly meticulous and proactive individual

What’s in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take‑Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite Perks Include

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Socialpoint’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs, socialpoint.es, take2games.com email domain).