Platform Specialist Digital Analytics (f/m/d)

Trakken GmbH; Barcelona; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Knowledge sharing & events

Personal development plan & leadership

Hybrid work model

Choose your own device

Job summary

TRKKN seeks a Platform Specialist to join our Barcelona team, focusing on Google Marketing Platform technical support for large enterprise clients. You will handle GA4, GTM, and Looker Studio, delivering QA and troubleshooting while collaborating with senior analysts.

Fluency in English is required; familiarity with CM360/DV360/SA360 and dataLayer tagging is highly valued. Join a hybrid, growth-focused environment with strong learning opportunities.

Qualifications

• Fluent in written and spoken English (min. B2).
• Proficient in Google Analytics with audience creation and attribution modeling.
• Strong GTM and dataLayers knowledge for tagging and variables.
• Ability to explain insightful reports and analyze user behavior.
• Understanding of cross-platform reporting (CM360, DV360, SA360, GA).
• Familiar with browser DevTools and debugging techniques.

Responsibilities

• Provide technical support for Google Marketing Platform to enterprise clients.
• Assist with technical setups and offer guidance/training to clients.
• Conduct QA and troubleshooting for GA4, GTM, Looker Studio.
• Collaborate with Analytics Consultants to solve complex issues.
• Stay updated with latest Google Marketing Platform developments.
• Contribute to documentation and internal process improvements.

Skills

Google Analytics

GTM

DataLayers

Looker Studio

Attribution Modeling

Reporting Identities

Browser DevTools

Cross-platform Reports

English Proficiency

Tools

CM360

DV360

SA360

Google Ads

Job description

At TRKKN, we are driven by the excitement of taking our client's data-driven businesses to new heights. As the leading European Google partner and reseller of Google Cloud & Google Marketing Platform, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.

With over 25 nationalities, 20+ languages, and 240+ Trakkies on board, we’re taking our business global, and our story doesn't end here!

How will you make an impact:

We're looking for a motivated Platform Specialist (f/m/d) to join our Barcelona team, focusing on technical support for the Google Marketing Platform. Your expertise will be key in providing top-tier technical support to some of the largest global enterprise clients for the Google Marketing Platform.

Your key responsibilities will include:

• You work primarily with Google Digital Analytics Platforms and provide support for all types of clients through our ticket system, ad-hoc workforces, and in long-term projects.
• You assist and advise clients with their technical setups as well as provide guidance and training when needed.
• Your tasks include technical QA and troubleshooting for Google Analytics 4, Google Tag Manager, Looker Studio, and more. You understand attribution, reporting, and discrepancies between tools.
• You work in tandem with your highly experienced TRKKN colleagues in the Google Marketing Platform Specialist team when solving complex issues e. g. with our Analytics Consultants.
• You keep up to date with the latest developments in Google Marketing Platform products.
• You actively participate in the further development of documentation (knowledge hub) and internal processes to help increase the performance and productivity of your team.

The person we are looking for...

• Is highly interested in Digital Analytics, Ad Technology, and data-driven marketing.
• Has drive, proactivity, and strong execution skills, whilst working autonomously.
• Is fluent in written and spoken English (min. B2).
• Is proficient and experienced in Google Analytics, with expertise in audience creation, attribution modeling, and configuring reporting identities.
• Has strong GTM and dataLayers knowledge and is able to create and understand tags, triggers, and variables.
• Is skilled in understanding and explaining insightful reports to analyze user behavior and campaign performance.
• Has a deep understanding of browser Developer Tools (console, network calls, cookies, etc.).
• Knows how to work with cross-platform reports, especially how to read CM360, DV360, SA360, and Ads Reports in GA.
• Shows the ability to learn and stay up to date with continuous tool improvements and updates.

Nice to have:

• Understanding of the AdTech tools: CM360, DV360, SA360, and Google Ads
• Familiarity with Google Cloud computing and Server-side tagging
• Familiarity with Google AdManager (GAM360 / GAM MCM)
• Acquainted with the latest privacy regulation changes and Consent Mode
• Knowledge in App-tracking
• Written/spoken communication skills in Spanish (min. B1)

Our benefits:

We empower you to take responsibility right from the start and provide you with an environment for enormous growth potential within the company and beyond your initial role. We see you as an important part of our success story - We grow with you, you grow with us!

In addition, you can expect:

• Competitive salary
• Knowledge sharing & company events
• Personal development plan & leadership training
• Hybrid work model
• Choose your own device

Do you identify with our DNA and want to gain more insights? We look forward to getting to know you! :)