Performance Marketing Manager (Google Ads)

PowerUp Talent; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fast-growing mobile gaming company is looking for a Performance Marketing Manager in Barcelona. This role involves leading growth strategies, optimizing campaigns, and collaborating with teams to enhance product growth. Ideal candidates should have over 5 years of experience in performance marketing within mobile gaming, along with strong communication skills and a passion for the industry.

Formación

• 5+ years in performance marketing for mobile gaming.
• Experience managing UA budgets and scaling campaigns.
• Understanding of attribution and mobile marketing analytics.

Responsabilidades

• Lead and execute growth strategies across ad networks.
• Run structured experiments for new growth opportunities.
• Collaborate with various teams to drive growth initiatives.

Conocimientos

Performance marketing experience

Data-driven strategy

Strong communication skills

Herramientas

Tableau

Google Ads

AppLovin

Descripción del empleo

We are partnering with a fast-growing US-based product company to spot a Performance Marketing Manager to drive the growth of its mobile gaming portfolio. The team is distributed across the globe and thrives on collaboration, experimentation, and innovation in the mobile app monetization space.

This is a place where people genuinely love what they do, where curiosity is encouraged, talent is nurtured, and big ideas are always welcome.

About the Role

We’re searching for a Performance Marketing Manager who will take the lead on growing several mobile gaming titles using data-driven performance marketing. You’ll operate at the intersection of user acquisition, creative strategy, analytics, and product growth.

This role is both strategic and hands‑on, perfect for someone who loves digging into performance data just as much as shaping long-term marketing direction.

What You’ll Do

• Lead and execute growth strategies across Google Ads, AppLovin, and other major ad networks.
• Run structured experiments to uncover new growth opportunities.
• Continuously optimize campaigns through testing, iteration, and insight-driven improvements.
• Collaborate with product, creative, ASO, and data science teams to drive unified growth initiatives.
• Contribute to team-wide marketing strategy, share insights, and help push the boundaries of performance marketing excellence.

What We’re Looking For

• 5+ years in performance marketing for mobile gaming.
• Proven experience managing meaningful UA budgets and scaling successful campaigns.
• Strong understanding of attribution, MMPs, conversion tracking, and mobile marketing analytics.
• Hands‑on experience with BI tools (e.g., Tableau or internal analytics platforms).
• A genuine passion for mobile gaming, sharp marketing intuition, and strong communication skills.