Performance Marketing Manager

Scopely; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

An innovative mobile game company is seeking a Performance Marketing Manager to drive user acquisition strategies from their Barcelona hub. This role involves managing marketing budgets, optimizing campaigns on diverse channels, and collaborating with various teams to enhance player growth and retention. Ideal candidates should have a degree in a relevant field and at least 4 years of experience in media buying. Join a creative environment where your skills can impact millions globally.

Formación

• Minimum 4 years of experience in media buying/user acquisition.
• Strong understanding of funnel conversion metrics and retention rates.
• Hands-on experience with relevant marketing channels.

Responsabilidades

• Manage performance marketing budgets to maximize growth.
• Strategize and execute mobile campaigns on various platforms.
• Collaborate with cross-functional teams for business growth.

Conocimientos

Analytical skills

Communication

Creative problem solving

Attention to detail

Proficiency with Excel/Google Sheets

Educación

BA or BS degree in Economics, Marketing, or related field

Herramientas

Facebook Ads

Google Ads

MMP

Descripción del empleo

Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis, working a minimum of 2/3 days a week from our hub.

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always‑changing, rapidly‑growing world, and at Scopely, you’ll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You Will Do

• You will work with Monopoly GO! Team
• Manage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability.
• Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc.
• Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
• Design and execute A/B & multivariate testing and present results to related teams.
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.
• Work cross‑functionally with product, data, and creative teams to grow the portfolio and business through full‑view lifecycle marketing.

What We’re Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• Minimum 4 years of experience in media buying / user acquisition.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Strong proficiency with Excel/Google Sheets required
• Proven ability to effectively communicate with cross functional teams
• Prefer candidates with direct previous experience in online Marketing. Hands‑on experience with MMP, Facebook Ads and/or Google Ads is a plus

Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred.

About Us

Scopely is a global interactive entertainment and mobile‑first video game company, home to many top, award‑winning experiences such as "MONOPOLY GO!", “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others. Scopely creates, publishes, and live‑operates immersive games that empower a directed‑by‑consumer™ experience across multiple platforms—from mobile, web, PC and beyond. Founded in 2011, Scopely is fueled by a world‑class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi‑billion‑dollar business due to its ability to create long‑lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for 4.9 billion dollars, and is now an independent subsidiary of Savvy.

If you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [e-mail].

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.