Partner Brand Marketing Senior Executive Spain - Nike

JD Sports Iberia; Madrid; Sur place; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid Work

Staff Discount on qualifying purchases

Flexible/optional benefits: restaurant

Health insurance

Personal development opportunities

Continuous professional development

And… much more!

Résumé du poste

JD Sports Iberia busca un Ejecutivo Senior de Marketing de Marca Asociada para liderar la activación de Nike en el mercado español, fortaleciendo la presencia de la marca y el rendimiento comercial.

Trabajará entre marca y retail, traduciendo iniciativas globales en campañas locales, gestionando presupuesto y colaborando con equipos internos y agencias para campañas omnicanal que conecten con el consumidor español.

Qualifications

• Experiencia relevante en marketing trabajando con marcas a nivel global/regional.
• Capacidad para impulsar el crecimiento de marca mediante iniciativas de consumidor y marketing mix.
• Comprensión sólida del landscape de touchpoints y medios relevante para JD.
• Habilidad para liderar equipos cross-funcionales en estructuras matriciales.
• Gestión de proyectos con coordinación de internos, agencias y partners externos.
• Organización, planificación y habilidades analíticas demostradas.
• Excelente comunicación escrita y verbal, con capacidad de breves y presentaciones.
• Alta competencia en MS Office y Keynote.
• Interés en deportes, estilo de vida y cultura joven, con buen entendimiento de la marca JD.
• Dominio de varios idiomas, incluyendo español e inglés; otros idiomas europeos son una ventaja.
• Experiencia en venta minorista es una ventaja.

Responsabilités

• Liderar la estrategia y ejecución de marketing para la marca Nike en JD Sports.
• Ser la cara interna de Nike en JD, defendiendo valores de marca y experiencia premium.
• Trabajar con el equipo del Reino Unido para activar campañas omnicanal.
• Asegurar consistencia de la expresión de la marca Nike adaptándola al consumidor español.
• Ser el punto de contacto entre Nike, HQ de JD y el equipo local.
• Fortalecer la asociación estratégica con Nike en el mercado.
• Colaborar con equipos internos y agencias para una ejecución de campañas sin fisuras.
• Gestionar el presupuesto de marketing asignado y optimizar ROI.
• Fomentar una mentalidad centrada en el consumidor y experiencias de marca relevantes.
• Dedicarse a España como mercado clave y apoyar ejecuciones en otros mercados de la UE.
• Establecer bucles de feedback con Nike y el equipo HQ compartiendo insights del consumidor español.
• Analizar tendencias locales para informar la estrategia y la relevancia de campañas.
• Medir rendimiento de la marca y campañas, y optimizar futuras acciones.

Connaissances

Brand marketing

Cross-functional leadership

Campaign management

Analytics

Budget management

Sports lifestyle understanding

Bilingual Spanish/English

Outils

MS Office

Keynote

Description du poste

Lead and elevate how Nike shows up within a key market for JD Sports Spain, delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.

As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Spanish Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Spanish consumer.

Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.

The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.

Ultimately you will play a critical role in building the Nike brand in the Spanish Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.

What You'll Be Doing

• Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports.
• Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
• Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments.
• Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Spanish consumer insights and cultural moments.
• Act as the key point of contact between Nike, JD HQ, and the local Spanish market team.
• Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.
• Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
• Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business.
• Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
• Dedicated to Spain as core market, whilst supporting execution across key EU markets where required.
• Establish a strong feedback loop with Nike and HQ team sharing insights on Spanish consumer, trends etc.
• Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Spanish audience.
• Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.

What We're Looking For

• Relevant experience in a marketing role working with brands on a global/international /regional/ level.
• Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
• Strong understanding of the touchpoint & media landscape relevant to JD consumers.
• Adept at driving cross-functional teams effectively, able to work in matrix organisations.
• Goodproject management experience, managing internal stakeholders, agencies, customers, and other external partners.Ability to manage multiple campaigns simultaneously.
• Demonstrated organisational, planning, and analytical skills.
• Excellent written and verbal communication skills, including in brief & presentation writing.
• Highly proficient with all relevant computer software MS office, Keynote etc.
• An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
• Retail experience is an advantage.

What We Offer

We know our employees work tirelessly to make JD sports the success it is today and in turn, we offer them some amazing benefits:

• Hybrid Work
• Staff Discount on qualifying purchases across Group retail stores and online
• Flexible/optional benefits: restaurant ticket, health insurance
• Personal development opportunities to learn and develop at work
• Continuous professional development in hard and soft skills
• And… much more!

The Company

Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

At JD Group, we are all about finding passionate and skilled individuals who can elevate our team and have exceptional impact on the running of the business. We seek dynamic individuals who are invested in their own development, so that together we can evolve our brand's success, alongside evolving your career.

Join us in an exciting journey, where Talent meets Opportunity.

Sobre El Grupo

Desde la creación de JD Sports en 1981, nos hemos convertido en líderes mundiales en Sports, Street & Premium Fashion. Contamos con alrededor de 65.000 personas, superando las 3400 tiendas de diversas marcas en más de 30 países. Te damos la oportunidad de desarrollar tu carrera en este grupo internacional en constante crecimiento.

Desde JD Group ofrecemos un entorno basado en la cooperación y el respeto mutuo, con un fuerte compromiso por la diversidad y la igualdad de oportunidades. Todas las personas serán consideradas sin importar su identidad de género, orientación sexual, etnia, religión, edad o grado de discapacidad.

Nuestros procesos de selección están basados en el modelo de evaluación por competencias profesionales y valoramos la pasión, ganas de aprender y de crecer en un entorno internacional.