Operational Marketer

CNLABS; España; Remote; EUR 8,900 - 18,000; Part time

Job summary

CNLABS is seeking an Operational Marketer to own brand and demand generation for Europe. The role is a part-time, remote position with flexible hours and potential for performance-based bonuses.

You will build content, run events, and craft campaigns that position CNLabs as a trusted compliance and certification partner for tech vendors and enterprises.

Qualifications

• 3–6 years in B2B marketing in tech, SaaS, or professional services.
• End-to-end campaign management experience.
• Strong LinkedIn presence and ability to grow audience.
• Hands-on with marketing tools including scheduling platforms, email automation, analytics, and CRM.
• Organised and detail-oriented; able to manage multiple tracks.
• Excellent copywriting and ability to explain technical topics clearly.
• Self-starter who acts without waiting for direction.
• Fluent in English and at least one European language.

Responsibilities

• Create and manage our social media presence on LinkedIn.
• Follow up on post engagement to generate warm leads.
• Create flagship content assets.
• Coordinate with designers and agencies for on-brand materials.
• Coordinate all marketing collateral.
• Build and execute an event plan to participate in exhibitions.
• Own and execute marketing campaigns.
• Explore partnerships with tech communities, associations, and peer networks.
• Monitor LinkedIn, G2, and website traffic to identify inbound signals.
• Follow up on engagement signals to warm leads.
• Engage in customer conversations to gather case studies and referrals.
• Monitor analytics and KPIs; propose adjustments.
• Run A/B tests with SDRs.
• Present monthly performance reviews with insights.
• Surface competitor shifts to the commercial team.

Skills

B2B marketing

Campaign management

LinkedIn growth

Marketing tools

Organisation

Copywriting

Self-starter

English fluency

Other European language

Tools

Scheduling platforms

Email automation

Analytics

CRM

Job description

• Job Category: Operational Marketer
• Job Type: Part-time · 10 hrs/week
• Job Location: Remote: Europe (Spain preferred)

About CNLABS

CNLABS is a global testing and certification laboratory with facilities in the US, Australia, and India. We help technology companies bring compliant, market-ready products to market across three core domains:

• Network: interoperability, performance, and protocol testing
• Security: cybersecurity assessments and certification
• AI: conformance testing for AI systems and intelligent products

We partner with technology vendors and large enterprises navigating certification requirements and compliance at scale. As demand for independent testing grows across Europe, CNLabs is building the commercial and brand presence to match.

The Mission

We are a global certification expert with deep technical and regulatory knowledge, an expanding European & US footprint, and a mandate to become the go-to gatekeeper for compliance in the Network, Security, and AI space.

Your job is to drive that shift. As our Operational Marketer, you will own the engine that makes CNLabs visible, credible, and magnetic to the right audiences: technology vendors, compliance teams, and enterprise buyers.

You will work directly with our leadership team to define the brand voice, build the content machine, run the event strategy, and ensure that every campaign drives measurable results. This is not a support role. You will be a builder.

Brand & Strategy Ownership

You will be the custodian and executor of the CNLabs brand across Europe. That means:

Brand Identity

• Define CNLabs brand values, narrative, and messaging framework for the European market
• Establish our positioning as thought leader and compliance gatekeeper
• Train the wider team (sales, product, leadership) in brand values, messaging, and storytelling
• Ensure brand consistency across all channels: LinkedIn, website, events, assets, and outbound

Campaign Strategy

• Identify and own campaign tracks with a clear narrative arc across the year
• Translate campaign strategy into execution: content, targeting, channel mix, and measurement
• Collaborate with the SDR on outbound messaging and A/B testing to improve conversion rates
• Bring market and prospect insights back into the strategy cycle to sharpen positioning over time

What You Will Do

• Create and execute our social media presence on LinkedIn and drive thought leadership, product stories, compliance insights, social proof
• Follow up on post likes, comments, and profile visits to generate warm leads
• Create flagship content assets
• Serve as the interface with designers and agencies to produce on-brand materials
• Coordinate all marketing collateral
• Build an event plan to organise and participate in exhibitions
• Own and execute the marketing campaigns
• Explore and build partnerships with relevant tech communities, associations, and peer networks
• Monitor LinkedIn, G2, and website traffic to identify and act on inbound signals
• Follow up on engagement signals (site visits, content downloads, event attendees) to warm leads
• Engage in customer conversations to gather case studies, testimonials, and referrals
• Monitor all key analytics: website, LinkedIn, campaign performance, and conversion funnels
• Hit agreed KPIs and identify tactical initiatives to improve inbound lead flow
• Run A/B tests across email, content, and landing pages in collaboration with the SDR
• Present monthly performance reviews with insights and recommended adjustments
• Monitor competitor positioning and surface relevant shifts to the commercial team

Who We Are Looking For

The Essentials

• 3–6 years in B2B marketing in tech, SaaS, or professional services
• You have run campaigns end-to-end: from brief to execution to reporting
• Strong LinkedIn presence and proven ability to grow an audience with substance
• Hands-on with marketing tools: scheduling platforms, email automation, analytics, CRM
• Organised and detail-oriented: you manage multiple tracks without dropping the ball
• A genuine communicator who can write sharp copy and speak confidently to technical topics
• Self-starter: you identify what needs doing and you do it, without waiting to be told
• Fluent in English and at least one European language

Bonus Points

• Experience marketing to both technology vendors and enterprise buyers
• Background in compliance, certification, cybersecurity, or AI
• You have built community or launched events, not just sponsored them
• You have worked in a small or scaling team where you had to figure things out
• Familiarity with ABM (Account-Based Marketing) strategies

What We Offer

• 10 hours per week: flexible scheduling, fully remote from anywhere in Europe
• Ideally based in Spain, but open to any European timezone for the right talent and attitude
• Direct collaboration with the CRO, who is personally invested in your development
• A greenfield opportunity: you help building the brand playbook from scratch & you’ll build and execute the campaigns
• Competitive hourly or monthly retainer, with performance bonus tied to pipeline and brand KPIs
• A high-performance culture where initiative is recognised and rewarded
• The chance to shape CNLabs' identity at the moment it matters most

Is This You?

You are a marketer who gets things done. You know that brand is built in the details, in the discipline of showing up consistently, in the quality of every asset, in the relevance of every post. You do not wait for the perfect brief. You write it.

You find energy in talking to people and turning their stories into content that moves markets. You love data, but you are not paralysed by it. You see what is working, double down, and fix what is not.

If you want a role where you can leave a real mark on a brand that is only just beginning to be heard — this is it.

We review applications on a rolling basis.