National Key Account Manager

Bacardi; Barcelona; On-site; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Competitive Pay Package

Healthcare benefits

Retirement/Pension Plan

Inclusive leave policies

Job summary

Bacardi is seeking an individual in Barcelona to drive commercial success across the Channel. You will be part of a high-performing team, focusing on sustainable customer partnerships and the execution of core brands.

Your responsibilities include managing National Accounts and delivering financial targets. The ideal candidate will have strong negotiation and commercial skills, with an ability to inspire collaboration across teams.

Qualifications

• Demonstrated ability to negotiate and influence plans.
• Experience in managing National Accounts.
• Strong commercial and analytical skills.

Responsibilities

• Deliver the JBP for best-in-class execution in National Accounts.
• Accountable for Customer P&L and financial targets.
• Partner with internal stakeholders to align on brand strategies.

Skills

Relationship building

Negotiation

Commercial acumen

Analytical skills

Communication skills

PowerPoint proficiency

Excel proficiency

Job description

Your Opportunity

• Drive commercial success and excellence across the Channel.
• Be part of a high‑performing team—developing capability, personal development, customer excellence, and internal reputation.
• Excite the consumer and build sustainable customer partnerships—executing our core brands and bringing our innovations to life.

About You

• We want you to think differently, to challenge and explore, to stretch our business thinking.
• You are passionate, driven, confident and collaborative—combining commercial acumen and creative flair and collaboration.
• Being a key part of the team, influencing both internally and externally to deliver the commercial priorities.
• You’ll inspire others, bring people along with you.

Responsibilities

• Deliver the JBP—price, promotion, distribution, feature, NPD and brand content—to have a best‑in‑class execution plan in National Accounts.
• Be accountable for the Customer P&L and contribute to deliver our Financial targets: NSV, GP, ROI, Value Share.
• Partner closely and build alignment with internal stakeholders such as Sales, Marketing, Brand, Finance, Supply Chain.
• Develop and maintain effective relationships with customers to ensure shoppers find our Brands and elevate Customer voice internally to ensure creation of Insight‑led plan.
• Negotiate to deliver Financial targets, Distribution & Visibility targets, activating our Brands in the Accounts.
• Manage and deliver regular clear updates to key business processes (e.g., monthly performance review, annual Bottom‑Up Plan creation).
• Complete pre‑ and post‑evaluation of promotions & activities.

Skills

• Ability to form strong relationships, negotiate, and influence best‑in‑class plans.
• Experience managing National Accounts.
• Manage key stakeholders across the business at all levels, internally and externally.
• Strong commercial, negotiation, analytical, presentation and communication skills.
• Must be able to think creatively and develop strong activation plans that will drive rate of sale and distribution of our brands in the Accounts.
• Be competent in using PowerPoint, Excel and forecasting/data tools.

Leadership Agility

• Belonging: You create a culture of ‘Belonging,’ where people feel appreciated for who they are.
• Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your strengths and weaknesses and your impact on others.
• People Agile: You understand and relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agile: You demonstrate consistent delivery of results in first‑time situations by inspiring teams and building confidence.
• Mental Agile: You think critically, penetrate complex problems, and expand possibilities by making fresh connections; you think strategically while staying execution‑focused and creative.
• Change Agile: You have a natural curiosity, desire to experiment, and the ability to effectively deal with change. You maintain a growth and learning mindset, ready to test, stumble, learn and apply from experience.

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Us

At Bacardi, we are committed to providing our employees with a comprehensive Total Rewards package that includes compensation, benefits, incentives, allowances, well‑being, and more. It goes beyond just cash. The total rewards program is based on pay for performance, where incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits

The benefits/perks may vary depending on the nature of your employment, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary by region, market, function, or brand.