Media Buyer – (Google Ads/PPC Specialist)

Toluna; Madrid; Híbrido; EUR 32.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Performance bonus

Private medical insurance

Flexible working arrangements

Descripción de la vacante

A global research and insights leader in Madrid is seeking a Media Buyer to drive growth for their market research panels. The role involves planning, executing, and optimizing Google and Bing campaigns for lead generation, along with analyzing performance metrics. Candidates should have at least 3 years of Google Ads experience and strong analytical skills using tools like Google Analytics. The company offers competitive pay, private medical insurance, and flexible working arrangements.

Formación

• Fluent spoken and written English is a must.
• Proven experience (3+ years) managing Google Ads campaigns.
• Google Ads Certification (Search, Display, or Video) strongly preferred.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• 3+ years proven experience managing Google Ads campaigns
• Google Ads Certification strongly preferred
• Strong analytics with Google Analytics, Tag Manager and Data Studio
• Proficient in keyword planning, bidding strategies and audience segmentation
• Ability to manage multiple campaigns and meet deadlines
• Detail-oriented, proactive and results-driven

Responsabilidades

• Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and manage Search, Display and Video campaigns across multiple markets.
• Monitor campaign performance and deliver data-driven insights and recommendations.
• Collaborate with content, analytics, and design teams to improve ad copy, landing pages, and conversion rates
• Stay updated on Google Ads trends, tools, and best practices to maintain a competitive edge
• Prepare weekly and monthly performance reports for stakeholders
• Work closely with the rest of the team to share recommendations

Conocimientos

Google Ads management

Analytical skills

Audience segmentation

Bidding strategies

Keyword planning

English fluency

Educación

Bachelor’s degree in business, Marketing or related field

Herramientas

Google Analytics

Google Tag Manager

Google Data Studio

Google Data Studio

Descripción del empleo

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com

Introduction

As a Media Buyer at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally.

Additionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors’ analysis and even test new direct media buying channels. This is an excellent opportunity to work with a diverse team located in offices around the world. You will find here an entrepreneurial atmosphere which allows you the room to grow and expand your knowledge in the field; global organization with forward-thinking professionals who pride themselves on thinking big, collaborating, and learning.

Responsibilities

• Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
• Create and manage Search, Display and Video campaigns across multiple markets (20 markets and growing)
• Monitor campaign performance and deliver data-driven insights and recommendations
• Collaborate with content, analytics, and design teams to improve ad copy, landing pages, and conversion rates
• Stay updated on Google Ads trends, tools, and best practices to maintain a competitive edge
• Prepare weekly and monthly performance reports for stakeholders
• Work closely with the rest of the team to share recommendations

Your profile

• Bachelor’s degree in business, Marketing or a related field are welcome but not required
• Fluent Spoken and written English is a must
• Proven experience (3+ years) managing Google Ads campaigns
• Google Ads Certification (Search, Display, or Video) strongly preferred
• Strong analytical and data interpretation skills using Google Analytics, Tag Manager, and Data Studio
• Proficiency in keyword planning, bidding strategies, and audience segmentation
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Detail-oriented, proactive, and results-driven mindset

Our Values

Acting with Ownership- Demonstrating individual accountability

Bringing a forward mindset- Being action-oriented, bold and entrepreneurial

Collaborating with Curiosity- Exhibiting teamwork through togetherness

Discussing openly, committing jointly- Sharing your views openly

Embracing empathy- Being egoless & caring

What we Offer

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other Benefits

Professional & personal growth: Training opportunities and career development plan

Financial package: Competitive salary, performance bonus

Health: Private medical insurance

Work-life balance: Flexible working arrangements, including working from home

Join our global team. We welcome big thinking and reward great work.