Marketing Specialist

Hybrid; Málaga; Presencial; EUR 30.000 - 40.000; Jornada completa

Descripción de la vacante

A leading marketing company in Andalucía, Málaga is seeking a VIP Marketing Specialist to manage and optimize CRM performance. The ideal candidate will have over a year of experience in CRM and multi-channel marketing, along with strong data interpretation skills. Responsibilities include optimizing customer journeys and collaborating closely with various stakeholders to enhance campaign effectiveness. Competitive salary and opportunities for growth are offered.

Formación

• 1+ years experience in CRM and/or multi-channel marketing.
• Basic knowledge of VIP marketing best practices.
• Ability to present data/results engagingly.
• Advanced knowledge of MS Office software.

Responsabilidades

• Optimize campaigns using A/B testing.
• Analyze and report campaign results.
• Collaborate with the marketing coordinator team.
• Liaise with internal stakeholders to meet deadlines.
• Create and present campaign briefs.
• Monitor and update annual marketing plans.
• Prepare weekly status reports.
• Assist in post-campaign analysis.

Conocimientos

CRM experience

Multi-channel marketing

Data interpretation

Project management

A/B testing

Herramientas

MS Office

PowerPoint

Excel

Descripción del empleo

In your role as VIP Marketing Specialist you will manage, analyze and optimize data-driven CRM performance for us. You can selectively optimize the customer journey, contributing to better customer experience and the growth our core markets. The VIP Marketing Specialist is responsible for supporting the VIP marketing manager(s) and to collaborate with key players to make sure that each project receives the attention required to be successful.

Responsibilities

• Using A/B testing to continuously optimize your work for greater campaign effectiveness.
• Being responsible for using analytics platforms for analyzing and reporting campaign and testing results, suggesting improvements to improve KPIs.
• Work closely with marketing coordinator team to create campaigns based on solutions designs from the VIP marketing manager.
• Liaise with internal stakeholders (MarCo, Performance Management, Commercial) to ensure deadlines are met.
• Create and present all campaign and communication briefs.
• Create, monitor and update annual marketing plans on progress of activities and results.
• Prepare, maintain and present weekly status reports.
• Assist in the preparation of summary reports and post-campaign analysis.
• Work on internal projects and administrative tasks as required.

Job requirements

• 1+ years experience in CRM and/or multi channel marketing
• Basic knowledge of VIP marketing best practices with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
• Advanced knowledge of MS Office software applications, Power Point and Excel is a must.
• Ability to manage and prioritize multiple projects simultaneously.