Marketing Operations

Cytokinetics; Madrid; Presencial; EUR 101.000 - 126.000; Jornada completa

Descripción de la vacante

Cytokinetics is seeking a Marketing Lead for Spain and Portugal to drive strategic and operational marketing for innovative cardiovascular therapies. You will partner across Medical Affairs, Regulatory, Market Access and Sales to ensure successful product launches and sustainable brand growth across Iberia.

You will adapt global brand frameworks to local markets, lead omnichannel campaigns, and manage budgets while ensuring regulatory compliance and patient focus.

Formación

• 5+ years in pharmaceutical marketing or related commercial roles.
• Experience leading speciality launches with omnichannel approach in Spain.
• Experience in cardiovascular or specialty products.
• Ability to translate clinical data into marketing strategy.
• Vendor management and coordination with external agencies.

Responsabilidades

• Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
• Contribute to evolution of brand positioning, value propositions, and lifecycle priorities using local insights.
• Build and steer pre-launch, launch, and post-launch plans with cross-functional alignment.
• Translate scientific data into clear, compelling narratives for customers.
• Drive omnichannel engagement with healthcare professionals via digital platforms, congresses, and in-person interactions.
• Partner with Regional Sales Managers to enable field force with training on brand strategy and campaigns.
• Lead market research and competitive analysis to inform decisions and forward planning.
• Ensure compliant brand execution with Medical Affairs, Regulatory, Market Access, and Sales teams.
• Interface with Global and Regional Marketing teams for local input and strategic discussions.
• Manage external agencies, media partners, and event organizers to meet brand objectives.
• Plan participation in national and regional congresses and educational initiatives.
• Own and manage marketing budgets and financial processes.
• Monitor brand performance, launch progress, and key business risks; report to stakeholders.
• Ensure SOPs and promotional codes compliance while improving processes.
• Provide leadership to marketing resources and cross-functional contributors.
• Contribute to operational priorities and resourcing for business objectives.
• Support development of marketing capabilities and cross-functional collaboration.

Conocimientos

Omnichannel marketing leadership

Cross-functional coordination

Vendor management

Strategic thinking

Communication skills

Educación

Bachelor’s degree in science, pharmacy, or medical science

Advanced degree in marketing or business (preferred)

Descripción del empleo

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction. Marketing Lead Spain and Portugal plays a key role in driving the marketing strategy and execution for innovative cardiovascular therapies across Iberia. Reporting to the Commercial Director, the position combines strategic contribution with strong operational leadership to support successful product launches and sustainable brand growth. The role works in close partnership with cross-functional teams including Medical Affairs, Regulatory, Market Access, and Sales, as well as with Global and EU Region Marketing counterparts. The incumbent contributes to the adaptation and evolution of brand strategy, ensures effective omnichannel execution, and supports business performance while maintaining full compliance with internal and external requirements.

Key Responsibilities

• Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
• Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs.
• Build and steer comprehensive pre-launch, launch and post-launch plans, ensuring cross-functional alignment, planning and execution readiness.
• Translate scientific and clinical data into clear, compelling, and differentiated customer narratives.
• Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face-to-face interactions.
• Partner with Regional Sales Managers to support field force enablement, including training on brand strategy, campaigns, and tools.
• Lead market research activities and competitive analysis to inform both tactical decisions and forward-looking planning.
• Act as a key partner to the Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution.
• Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.
• Manage relationships with external agencies, media partners, and event organisers to ensure high-quality delivery aligned with brand objectives.
• Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives.
• Own and manage marketing budgets and financial processes in line with strategic and operational priorities.
• Monitor brand performance, launch progress, and key business risks, providing regular updates to local, EU and global stakeholders.
• Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working.
• Provide leadership and direction to marketing resources and extended cross-functional contributors to drive accountability and performance.
• Contribute to the definition of operational priorities and resourcing to support business objectives.
• Support the development of marketing capabilities, best practices, and cross-functional collaboration within the affiliate.

Qualifications & Experience

• Bachelor’s degree in science, pharmacy, or medical science; an advanced degree in marketing, business administration, or a related field is preferred.
• Demonstrated successful marketing leadership of speciality launches, including full-omnichannel approach in Spain.
• Significant experience (5+ years) in pharmaceutical marketing, omnichannel strategy, or related commercial roles.
• Experience in cardiovascular and/or specialty products, ideally within competitive or innovative therapeutic areas.
• Strong scientific acumen with the ability to translate complex clinical data into impactful marketing strategies.
• Demonstrated project management experience with strong planning, prioritisation, and cross-functional coordination skills.
• Extensive experience working with vendor management/external agencies and partners (digital, media, events, congresses).
• Excellent interpersonal, communication, and presentation skills.

Key Competencies

• Strategic and analytical thinking combined with a hands‑on, execution‑oriented approach.
• Strong leadership presence with the ability to influence and collaborate across functions and levels.
• Ability to operate effectively in complex and evolving environments.
• High degree of autonomy, with a can‑do, self‑starting attitude.
• High level of organisational rigour and ability to manage multiple priorities.
• Clear and concise communication skills, with the ability to convey complex information effectively.

Pay Range

The salary range for this role is €100,800-€126,000 gross annually. Final compensation will depend on skills, experience, and internal equity considerations.

In line with Spain equal pay regulations, we apply objective, gender‑neutral criteria to determine compensation. We actively monitor pay equity through our annual Gender Equality Index and are committed to maintaining fair and transparent pay practices.

In compliance with Spain pay transparency legislation, compensation for this role is based on objective criteria and is aligned with our company‑wide salary register. We are committed to ensuring equal pay for work of equal value.

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered.

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do - all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.

Please visit our website at: www.cytokinetics.com

Cytokinetics is an Equal Opportunity Employer