Marketing Manager, Amazon Freight - Amazon

Amazon; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Amazon is seeking a Marketing Manager to own the paid media strategy and ABM for its European expansion, balancing strategic planning with hands-on execution to attract and convert business customers at scale. You will influence cross-functional teams, drive go-to-market and attribution capabilities, and shape the MarTech stack to support rapid growth across Europe.

Responsibilities include managing paid media across search and social, leading ABM and programmatic efforts, and collaborating with

Formación

• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or related field
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation and visualization
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting
• Strategic thinker with ability to translate data into actionable plans
• Strong collaboration and stakeholder management across levels
• Problem-solving mindset with bias for automation

Responsabilidades

• Manage paid media strategy across search and social
• Oversee media agency relations and optimization, including OPEX oversight
• Lead ABM strategy including programmatic and outbound channels
• Manage lead capture, ABM, and lead conversion tools (Pardot, Salesforce, 6sense)
• Shape MarTech product roadmap and strategy
• Develop full-funnel attribution tools and capabilities
• Collaborate with sales operations on lead management process and integrations
• Ensure marketing automation best practices and platform improvements

Conocimientos

Paid media strategy (search & social)

ABM strategy

Programmatic advertising

Lead management

Cross-functional collaboration

Data-driven decision making

Strategic thinking

Educación

Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or related field

Herramientas

Pardot

Salesforce

6sense

Excel

Tableau

Descripción del empleo

In this Marketing Manager role, you own the paid media strategy and ABM for Amazon Freight’s European expansion. You will balance strategic planning with hands-on execution to attract and convert business customers at scale. You’ll influence cross-functional teams and drive our go-to-market and attribution capabilities. This is a fast-growth opportunity to shape how we recruit and engage customers across Europe and strengthen our MarTech stack.

• Manage paid media strategy across search and social
• Oversee media agency relations and optimization, including OPEX oversight
• Lead ABM strategy including programmatic and outbound channels
• Manage lead capture, ABM, and lead conversion tools (Pardot, Salesforce, 6sense)
• Shape MarTech product roadmap and strategy
• Develop full-funnel attribution tools and capabilities
• Collaborate with sales operations on lead management process and integrations
• Ensure marketing automation best practices and platform improvements
• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or related field
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation and visualization
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting
• Strategic thinker with ability to translate data into actionable plans
• Strong collaboration and stakeholder management across levels
• Problem-solving mindset with bias for automation
• Paid media strategy (search and social)
• ABM and programmatic advertising
• Pardot