Marketing Manager

Blu Selection; Barcelona; Híbrido; EUR 45.000 - 50.000; Jornada completa

Descripción de la vacante

A leading tech company is seeking a Marketing & Lead Generation Manager in Barcelona to design and execute marketing strategies that drive growth. The ideal candidate will have over 5 years of experience in marketing, with a strong background in demand generation and a proven track record in lead generation campaigns. Fluency in both Spanish and English is required. This role involves collaborating with Sales, Product, and Design teams to ensure effective messaging and a solid sales pipeline, with some remote work flexibility.

Formación

• 5+ years of experience in marketing, lead generation, or growth roles within tech/SaaS.
• Proven track record in demand generation and inbound marketing.
• Strong understanding of digital analytics.

Responsabilidades

• Design and execute the marketing strategy in Spain.
• Lead integrated campaigns focusing on lead generation.
• Manage and optimize CRM and marketing automation tools.

Conocimientos

Marketing automation tools

CRM systems

SEO

Content marketing

Analytical mindset

Fluent in Spanish

Fluent in English

Descripción del empleo

Marketing & Lead Generation Manager

• Barcelona (1 day remote x week)
• 45K - 50K€
• Spanish (native) / English (fluent)
• Experience: +5 years

WHAT’S THE PROJECT?

Join a tech company transforming how healthcare professionals manage their clinics — and help accelerate its growth by generating qualified leads and driving marketing performance in the Spanish market.

With a strong position in the healthcare software sector, this company offers digital tools for clinic management, from patient platforms to workflow automation. The next challenge?

Boost visibility, generate inbound and self-service demand, and build a solid sales pipeline.

WHAT’S YOUR ROLE IN THIS?

You’ll be at the heart of the company’s growth in Spain — designing and executing the marketing strategy aligned with business objectives, while leading multichannel lead generation campaigns and self-service marketing initiatives.

You’ll collaborate closely with the Sales, Product, and Design teams to ensure consistent brand messaging, effective targeting, and a seamless connection between marketing and sales.

Your goal: bring high-quality leads to the sales team, optimize conversion funnels, and contribute to overall revenue growth.

MORE PRECISELY, YOU WILL

• Design and execute the marketing strategy in Spain, aligned with company growth objectives.
• Lead integrated campaigns focused on lead generation, customer acquisition, and retention.
• Develop and optimize marketing flows that convert users directly through the platform.
• Manage and optimize CRM and marketing automation tools to capture and nurture leads.
• Create and monitor campaigns across email, LinkedIn, paid ads, SEO/SEM, and content marketing.
• Analyze competitors and identify market opportunities to propose new growth actions.
• Manage the marketing budget and evaluate campaign performance (KPIs, ROI, conversion rates).
• Coordinate with Sales, Product, and Design teams to ensure brand coherence and strategic alignment.

OK, AND WHAT DO YOU NEED?

• +5 years of experience in marketing, lead generation, or growth roles within tech/SaaS (B2B preferred).
• Proven track record in demand generation, inbound, and self-service marketing (product-led growth experience is a plus).
• Strong knowledge of marketing automation tools, CRM systems, SEO/SEM, and digital analytics.
• Experience in content marketing and marketing automation strategies.
• Analytical and data-driven mindset, with strong communication and leadership skills.
• Fluency in Spanish and English (oral and written).
• Ability to optimize content for AI-driven platforms (ChatGPT, Gemini, Claude, etc.) to improve visibility and assistant-based search performance.