Marketing CRM Lead

Confidential Company; Madrid; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading educational centre based in Madrid is seeking a Head of Marketing to develop and execute comprehensive marketing strategies. This role involves brand management, community engagement via social media, and collaboration with local partners. The ideal candidate holds a degree in a relevant field and possesses a native level of English and Spanish. Strong project management and communication skills are essential, along with a solid understanding of digital marketing trends. Outstanding negotiation abilities and an agile mindset will be key to success in this position.

Formación

• Native level of English and Spanish.
• Experience in PR and Advertising across different media and channels.
• High degree of computer literacy.

Responsabilidades

• Create and execute the marketing plan for the centre.
• Design and create marketing collateral.
• Conduct market research and analysis.

Conocimientos

Project management

Brand development

Content development

Digital marketing

Social media

Excellent negotiation skills

Excellent communication skills

Educación

Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing, or Business

Herramientas

Microsoft Office

Adobe Illustrator

Adobe Photoshop

Descripción del empleo

Head of Marketing

The Head of Marketing consistently works towards outstanding performance across all professional standards, driving successful outcomes and ensuring efficient and effective administrative operations to help our educational centre become the first choice in the local market.

This role is part of the administrative team, providing a friendly and welcoming service to students, staff, families, and visitors in a manner that truly reflects the values of our centre. The post holder is expected to prioritise tasks and manage their workload with minimal supervision to ensure marketing strategies, protocols, and procedures maximise student retention, drive enrolment growth, build a credible positive public image, and strengthen the brand across the region.

Develop a clear brand architecture and establish a framework for consistent corporate identity through a brand playbook.

Act as the guardian of the brand, ensuring proper and consistent use across all channels.

Support the centre in developing and using its stories and promises effectively.

Serve as community manager, guiding and supporting the creation of stories for social media to maintain corporate identity and maximise promotional efforts.

Create and execute the marketing plan for the centre.

Design and create document templates, marketing collateral, and informative posters.

Conduct market research and analysis.

Manage and update the website and social media platforms regularly with engaging content and imagery.

Build and maintain partnerships with local businesses and relocation agencies to support student recruitment.

External and internal events

Lead participation and planning events to prospective and current families and students.

Develop promotional materials and coordinate communications related to events, press releases, and other activities.

ISP Student activities & events promotion

Promote communication to encourage active participation of students and families in centre-wide activities and events.

Create newsletters and bulletins for staff and families, including termly magazines and yearbooks.

Document and photograph key events for marketing purposes.

Provide regular progress updates on marketing activities to the leadership team.

Offer general administrative support and translations as needed.

Support academic leaders with student events and parent-facing activities.

Assist with facilities improvement plans and ensure marketing presence in all parent-facing initiatives.

Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing or Business-related discipline

~Native level of English and Spanish

~ Agency management, project management, brand development and communication, events organization, content development, copywriting, social media, digital marketing.

Advanced writing, editing skills, proofreading skills.

Excellent organizational, time management and planning skills.

Experience in PR and Advertising across different media and channels.

High degree of computer literacy (particularly Microsoft Office and Illustrator / Photoshop).

Strong knowledge and understanding of current trends in digital / social media.

Excellent negotiation skills with the media and Agencies.

Excellent communication skills, collaboration, stakeholder management, ability to work simultaneously on several tasks and projects, analytical skills, results-oriented / objective-driven.

We are committed to safeguarding and promoting the welfare of children and young people and expect all staff and volunteers to share this commitment.