Marketing Analytics Lead: Incrementality & Growth (Hybrid)

eDreams ODIGEO; Barcelona; Híbrido; EUR 60.000 - 85.000; Jornada completa

Descripción de la vacante

A leading travel subscription platform is seeking an experienced Marketing Analytics & Measurement Lead to transform marketing data into strategic advantages. You will design frameworks to measure marketing effectiveness, drive growth, and influence marketing strategies. Ideal candidates have over 5 years of experience in marketing analytics, deep knowledge in incrementality testing, and strong analytical skills. This role offers remote work flexibility and an innovative, rewarding environment.

Servicios

Competitive salary and prime membership

Flexible benefits and performance-based bonuses

Continuous learning opportunities

Hybrid home-office model

Fun work culture with events

Dynamic environment focusing on innovation

Formación

• 5+ years of experience in marketing analytics, ideally in a digital or app-based business.
• Hands-on experience in incrementality testing and strong analytical capabilities.
• Ability to interpret complex datasets and distill them into actionable insights.

Responsabilidades

• Lead the design and building of frameworks and models for measuring marketing effectiveness.
• Translate analytical results into actionable recommendations to maximize ROI.
• Champion an incrementality-first mindset across the organization.

Conocimientos

Marketing analytics

Measurement

Incrementality testing

Python

SQL

Communication skills

Herramientas

Google Cloud Platform

BigQuery

Descripción del empleo

A leading travel subscription platform is seeking an experienced Marketing Analytics & Measurement Lead to transform marketing data into strategic advantages. You will design frameworks to measure marketing effectiveness, drive growth, and influence marketing strategies. Ideal candidates have over 5 years of experience in marketing analytics, deep knowledge in incrementality testing, and strong analytical skills. This role offers remote work flexibility and an innovative, rewarding environment.