Marketing Analytics & Finance Growth Senior Manager, B2C

Preply; Barcelona; Presencial; EUR 110.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Lessons allowance

Learning & Development budget

Health insurance

Relocation package

Mental health support

Gym access

Descripción de la vacante

Preply is seeking a senior analytics leader to own the marketing analytics function. You will interpret outputs, understand drivers, risks, and opportunities, and present clear recommendations to the VP of Growth, COO, and CFO.

You will build frameworks that let Growth move fast with guardrails, design tests, and evaluate incrementality, CAC, LTV, and geo lift. Collaboration with Strategic Finance and cross-functional partners is essential.

Formación

• 8+ years in marketing analytics or growth analytics.
• Own a measurement method end to end: design the test, run the analysis, defend the decision.
• Experience at high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback periods and channel efficiency.
• Clear communicator who can defend a specific recommendation under scrutiny.
• Proven track record influencing marketing or growth teams and building reusable frameworks.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency with demonstrated use of AI tools to drive insights.

Responsabilidades

• Own incrementality and efficiency measurement using geo lift, holdout testing, and MMM.
• Build the model connecting marketing spend to acquisition, retention, and LTV; forecast regularly.
• Develop an investment framework with guardrails and spend thresholds.
• Model geo expansion and track performance against thesis.
• Partner with Growth, COO, and CFO to translate analysis into actionable recommendations.
• Leverage AI tools to speed up analysis and model builds.

Conocimientos

Incrementality

Marginal CAC

LTV

Retention curves

Geo lift testing

Holdout testing

Media mix modelling

Looker

Snowflake/SQL

Excel/Sheets

AI fluency

Herramientas

Looker

Snowflake/SQL

Excel

Descripción del empleo

Meet the team

Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.

The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling.

You’ll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast, disciplined decisions, not a blocker.

About the role

This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You dont just report on decisions, you shape how they get made.

What youll own

• Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
• Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
• Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
• Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
• Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
• AI in the workflow: use AI tools to speed up analysis and model builds.

What youll need to succeed

• 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling.
• A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
• Experience at a high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback periods, and channel efficiency.
• A clear communicator who can defend a specific recommendation under senior challenge.
• A track record of influencing marketing or growth teams and building frameworks that stick.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency, demonstrated success using AI tools to drive insights and efficiencies.
• Comfortable building models, or a strong analytical foundation and appetite to learn fast.

Nice to have

• FP&A, strategic finance, or commercial finance experience (genuinely optional).
• Hands on financial modelling for user acquisition.
• Experience in fast growing, data driven startups or marketplaces.

Why youll love it at Preply:

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.