Marketing Analyst

Blu Selection; Barcelona; Presencial; EUR 38.000 - 50.000; Jornada completa

Descripción de la vacante

A prominent international service provider is seeking a Marketing Analyst to join their Channel Marketing team in Barcelona. This role focuses on executing marketing analytics strategies, tracking KPIs, and optimizing reporting systems. The ideal candidate has at least 3 years of experience in marketing analytics and possesses strong analytical and communication skills. This position offers a hybrid work model, a competitive salary, and opportunities for career growth.

Servicios

Salary aligned with experience

Yearly bonus

Meal vouchers

Health insurance (after 6 months)

Hybrid model (3 days on-site)

Career growth opportunities

Formación

• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Ability to present analytical insights to various audiences.
• Experience building dashboards and visualizations.

Responsabilidades

• Lead the execution of the global marketing analytics strategy.
• Track and evaluate key performance indicators (KPIs).
• Optimize dashboards and reporting systems.
• Provide training on analytics tools to marketing teams.
• Deliver clear reports and visualizations for stakeholders.

Conocimientos

Digital analytics interest

Analytical skills

Communication in English

Experience in marketing analytics

Expertise with Microsoft Excel

Experience with Power BI

Understanding web analytics

Ability to consolidate insights

Experience with cross-functional teams

Proactive learning attitude

Educación

Bachelor’s degree

Herramientas

Google Analytics

SQL

GA4

Google BigQuery

GTM

Google Looker Studio

Descripción del empleo

Overview

Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimization across regional marketing programs. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

Responsibilities

• Lead the execution of the global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
• Maintain and optimize dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).
• Build and manage data processes integrating multiple data sources.
• Ensure data accuracy when working with relational databases.
• Identify and resolve data quality issues.
• Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data-driven decision-making.
• Support the rollout of global data and analytics initiatives within the region.
• Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
• Enhance analytics procedures to improve productivity and efficiency.
• Ensure global alignment with standardized measurement practices.
• Deliver clear, actionable reports and visualizations for stakeholders.
• Translate data into insights, identifying trends and opportunities to optimize marketing performance and return on investment (ROI).

Skills, qualifications, and interests

• Strong interest and passion for digital analytics.
• Advanced analytical skills with a problem-solving mindset.
• Excellent communication skills in English (written and spoken).
• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL.
• Experience building dashboards and visualizations.
• Solid understanding of web analytics, customer segmentation, attribution modeling, and path analysis.
• Ability to consolidate insights from online and offline data sources and translate them into business actions.
• Experience working with international stakeholders and cross-functional teams is a plus.
• Strong communication skills to present analytical insights to senior and junior audiences alike.
• Proactive, motivated, and eager to continuously learn.
• Bachelor’s degree or higher required.

What’s in it for you?

• Salary aligned with your experience and the market
• Yearly bonus
• Permanent and full-time contract
• Meal vouchers
• Health insurance (after 6 months)
• Hybrid model (3 days per week on-site)
• Office in Barcelona
• International work environment
• Career growth opportunities
• Starting date: ASAP

Your Future Company

An international SSC widely acknowledged as an excellent service provider for companies all over Europe is looking for experts in finance, administration, marketing, IT, HR, and recruitment to join their hub in Barcelona. They offer a dynamic and multicultural environment with a team including talents from more than 30 different nationalities working on high-quality standards.