Inbound Marketing Specialist

PackNwood España; Barcelona; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading packaging solutions company in Barcelona seeks a Database Monetization & Inbound Marketing Specialist. This role focuses on optimizing ecommerce databases, designing marketing workflows, and driving data-driven growth strategies. Ideal candidates have at least 3 years of experience with HubSpot and strong analytical skills. Join us to impact our expansion in the HORECA sector.

Servicios

Competitive salary

Professional development opportunities

Collaborative work environment

Formación

• Minimum 3 years of experience in database management.
• At least 3 years of experience with HubSpot in a similar role.
• Strong experience in inbound marketing.

Responsabilidades

• Develop and optimize strategies to monetize ecommerce database.
• Manage and maintain commercial department’s database.
• Design and execute data-driven inbound marketing workflows.

Conocimientos

Database management

HubSpot

Inbound marketing

Data analysis

CRM proficiency

Collaboration skills

Herramientas

Marketing automation tools

Descripción del empleo

About PackNwood-Firstpack

PackNWood-Firstpack has over 40 years of experience in the HORECA sector, providing high-quality disposable and sustainable packaging solutions for the foodservice industry. As a leader in our field, we are committed to innovation and customer satisfaction. We’re looking for a skilled Database Monetization & Inbound Marketing Specialist to join our marketing team and leverage our data to drive growth and support our commercial efforts.

Job Description

In this role, you will be responsible for two main objectives across seven different markets :

• Ecommerce Database Monetization : Analyzing, segmenting, and creating strategies to maximize revenue through our ecommerce customer database.
• Commercial Department Database Management : Supporting the sales teams with data-driven insights and optimized workflows to enhance lead generation and customer engagement.

You will develop data-backed strategies to drive engagement, optimize workflows, and maximize the monetization of our data assets. This role is critical to our mission of leveraging our data to improve customer outreach, streamline operations, and increase revenue across diverse international markets.

Key Responsibilities

• Develop, implement, and optimize strategies to monetize our ecommerce customer database effectively.
• Manage and maintain our commercial department’s database, ensuring accuracy and segmentation for targeted marketing campaigns across seven markets.
• Design and execute data-driven inbound marketing workflows, ensuring alignment with marketing and sales goals.
• Collaborate with the commercial and marketing teams to identify and leverage high-impact opportunities within the database.
• Conduct regular analysis and reporting on database performance, providing actionable insights to stakeholders.

Requirements

• A minimum of 3 years of experience in database management, with proven success in handling large-scale databases.
• At least 3 years of experience with HubSpot in a similar role, including workflow design and automation.
• Strong experience in inbound marketing, particularly in creating and optimizing workflows.
• Analytical mindset with excellent skills in data analysis and segmentation.
• Proficiency with CRM systems and marketing automation tools.
• Strong collaboration skills to work effectively with marketing, sales, and IT teams.

Why Join PackNwood-Firstpack?

At PackNWood-Firstpack, you’ll be joining a forward-thinking team where your work will have a direct impact on our growth and success in the HORECA sector. We offer competitive salaries, professional development opportunities, and a collaborative work environment spanning multiple international markets.

Location : Center of Barcelona in Eixample

Department : Marketing

Reports to : Chief Marketing Officer (CMO)