Head of Sales Europe

SUNSTAR GLOBAL; España; Híbrido; EUR 100.000 - 150.000; Jornada completa

Descripción de la vacante

A leading global consumer goods company is seeking a Head of Sales Europe to drive sustainable growth across the region. This role involves leading sales strategy and execution while managing a high-performing team. The ideal candidate will have over 10 years of experience in sales leadership, proven success in driving growth in diverse markets, and strong skills in key account management. This position offers the opportunity to shape strategies and build robust customer partnerships across Europe.

Formación

• 10+ years of experience in senior sales leadership roles within the consumer goods industry.
• Demonstrated success in delivering profitable growth across multiple European markets.
• Deep understanding of the dynamics and challenges within the consumer goods sector.

Responsabilidades

• Lead execution of sales strategy to achieve regional growth targets.
• Build strong customer partnerships and manage key account strategies.
• Drive execution excellence at the point of sale.

Conocimientos

Sales Leadership

Key Account Management

Channel Strategy

Commercial Mindset

Influencing Stakeholders

Descripción del empleo

Direct message the job poster from SUNSTAR GLOBAL

SUNSTAR is a global company with Japanese roots which offers products and services to customers in more than 90 countries around the world. GUM, one of its oral care brands, offers a portfolio of solutions designed to accompany people through different life stages and oral health challenges.

To lead our European Sales organisation, we are currently looking for a HEAD OF SALES EUROPE (Full‑time role | Based in Europe | Up to 50% travel across Europe | Start ASAP).

Reporting to our Managing Director and Head of Consumer Business Europe in our HQ in Switzerland, the Head of Sales Europe will be responsible for leading and delivering sustainable, profitable growth across Europe for Sunstar’s consumer business in close collaboration with country GMs/Sales Managers and regional/global functions. The role owns regional sales performance, commercial strategy, and in‑market execution, while building a high‑performing sales organisation and strong cross‑functional partnerships.

Responsibilities

Sales Strategy & Regional Growth

• Translate global and regional business strategy into clear, executable regional and country sales plans.
• Define and deliver regional growth priorities by category, brand, channel, and customer.
• Lead the execution of innovation, renovation, and portfolio optimisation initiatives across markets.
• Identify new growth opportunities across routes to market, customers, and channels.
• Own and deliver regional sales targets including net sales and market share.
• Manage regional sales P&L, ensuring a balance between topline growth, margin, and Opex.
• Drive disciplined pricing, promotional strategy, and revenue growth management practices.
• Lead forecasting accuracy, demand planning inputs, and gap‑closing actions.
• Ensure effective trade spend management and return on investment.

Channel & Customer Management

• Define and execute channel strategies across Retail, Professional (OCP), E‑commerce, and other relevant channels.
• Lead key account strategy and oversee customer negotiation frameworks.
• Ensure high‑quality Joint Business Planning (JBP) with strategic customers.
• Build and maintain strong, long‑term customer partnerships.

In‑Market Execution Excellence

• Drive numeric and weighted distribution targets across the region.
• Ensure high on‑shelf availability, promotional compliance, and execution excellence at point of sale.
• Set and monitor field force effectiveness, coverage, and productivity standards.
• Champion execution excellence and "perfect store" programmes.
• Leverage data, insights, and digital tools to improve execution quality.

Team Leadership & Capability Development

• Lead, coach, and develop country, channel, and functional sales leaders.
• Set clear performance objectives, accountability, and governance across the region.
• Build strong succession plans and future sales leadership pipelines.
• Attract, retain, and develop top commercial talent.
• Foster a high‑performance, inclusive, and values‑driven culture.

Cross‑Functional Leadership

• Partner closely with Marketing, Supply Chain, Finance, Revenue Growth Management, and HR.
• Align sales plans with supply capabilities and demand planning processes.
• Represent the voice of the customer and market in cross‑functional and cross‑region decision‑making.
• Resolve trade‑offs between growth, service, and profitability.
• Support innovation launches and go‑to‑market execution.

Performance Management & Governance

• Establish and lead regional sales reviews and performance management cadence.
• Track KPIs and performance against plan using clear governance and stoplight management.
• Identify risks early and lead corrective actions.
• Ensure compliance with commercial policies, ethical standards, and internal controls.
• Drive sharing of best practices across markets.

Market Insight & External Orientation

• Monitor market trends, competitor activity, and customer strategies.
• Translate market and consumer insights into actionable regional priorities.
• Represent the company externally with key customers, partners, and industry stakeholders.
• Anticipate changes in the competitive and regulatory environment.

Values, Compliance & Reputation

• Role‑model company values and ethical leadership.
• Ensure compliance with legal, regulatory, and internal policy requirements.
• Promote responsible selling and sustainable growth practices.
• Protect and enhance the company’s reputation in all customer interactions.

Key Performance Indicators (KPIs)

• Net Sales, contribution profit, and market share growth
• Gross margin and trade spend ROI
• Distribution, availability, and execution KPIs
• Forecast accuracy and demand plan adherence
• Engagement, capability, and retention of sales teams
• Quality of customer relationships and JBPs

What You Bring

• Proven Sales Leadership: 10+ years of experience in senior sales leadership roles within the consumer goods industry.
• Track Record of Growth: Demonstrated success in delivering profitable growth across multiple European markets.
• Commercial Expertise: Strong background in key account management, channel strategy, and trade spend optimisation.
• Consumer Goods Focus: Deep understanding of the dynamics and challenges within the consumer goods sector.

Your Edge

• Ability to influence and inspire diverse stakeholders across regions and functions.
• A commercial mindset with a strong sense of ownership and accountability.
• Strategic thinker with the agility to navigate complexity and drive results.

Ideally, You Also Bring

• Experience managing regional or multi‑country P&L.
• Exposure to multiple channels, including Conventional Trade and E‑commerce.
• Experience working in matrix and organisations.
• Familiarity with selling to medical professionals.

This is a unique opportunity to shape Sunstar’s commercial success across Europe, driving growth for a trusted global consumer brand while leading diverse teams and building strong partnerships across markets. If you’re passionate about delivering profitable growth, inspiring stakeholders, and creating strategies that strengthen customer and consumer relationships, we’d love to hear from you!

Amsterdam, North Holland, Netherlands