Head of Marketing Spain

Docplanner; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading healthcare platform in Spain is seeking a Marketing Manager to join their team. This role involves leading a skilled marketing team to drive revenue through a robust B2B marketing strategy. The ideal candidate will have extensive experience in inbound marketing, team leadership, and a proven track record in achieving ambitious revenue targets. Fluency in both English and Spanish is essential. This position offers a flexible work environment, with opportunities for growth and a commitment to diversity and inclusion.

Servicios

Healthcare insurance

Gym memberships

Employee Stock Ownership Plan after 6 months

Local benefits like meal vouchers and transport allowances

Formación

• Experience in full lifecycle marketing.
• Proven track record in B2B marketing strategy execution.
• Ability to manage budgets while maximizing ROI.
• Solid understanding of multiple market segments.
• Excellent team leadership and strategic thinking skills.
• Fluent English and Spanish communication in an international environment.

Responsabilidades

• Lead the Spanish marketing team and execute customer acquisition-focused marketing strategies.
• Create and implement strategic B2B marketing projects.
• Optimize and advise marketing strategies based on data.
• Collaborate with other commercial teams to enhance performance.

Conocimientos

Inbound marketing

B2B marketing strategy

Team leadership

Budget management

Fluent in English and Spanish

Descripción del empleo

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month we connect 24 million patients with 280k doctors across 13 countries through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda. Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: pro.doctoralia.es

Why join us?

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on.

We’re backed by leading VC funds, including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date.

✨ Shape the future, sustain growth – Make a difference now and build for long‑term success.

Job Description

You will be joining our Marketing team, reporting to Carlos, our CEO Spain, and Clement, our Global VP B2B Marketing, to build a strong inbound marketing revenue stream, lead a high‑performing team, define marketing strategy and collaborate closely with Sales and CS teams to further scale our business in Spain.

You will lead the Spanish marketing team (currently 7 people), ensuring a scalable and best‑practice Marketing function suited for current needs and further business growth. Work closely with peer Marketing leaders across the globe and commercial teams in Spain; optimize, advise, problem‑solve and drive continuous improvement through a strong data foundation and scalable systems.

Key Objectives

• Execute customer acquisition‑focused marketing strategy to increase company revenue in different segments, using the global marketing strategy and adapting to the Spanish market.
• Create, lead and execute strategic B2B marketing projects with a high impact on growing company revenue across different segments.
• Target the best channels and tactics to build the network of prospects and customers.
• Create and execute brand and PR plans as well as customer marketing programs to support elevating company revenue.
• Lead, retain and develop the team of 7 high‑performing marketers through goal setting, execution and optimization in order to hit KPIs.
• Cooperate closely with other commercial teams, country leadership and the broader business, especially Sales and Product.

Qualifications

• Experience in successful execution of full lifecycle marketing (demand generation, performance marketing, product marketing, customer marketing, content/PR/brand) – strong focus on inbound marketing, customer acquisition, preferably in a SaaS setting.
• Proven track record in developing and executing B2B marketing strategy from defining strategy through to execution, measuring results and iteration, meeting ambitious revenue targets with significant growth.
• Ability to execute while managing budgets and maximizing ROI – high efficiency focus.
• Track record in multiple market segments with a solid understanding of their specifics.
• Excellent team leadership skills – you lead by example and are a strong strategic thinker.
• Previous experience closely collaborating with other commercial functions (Sales, CS) as well as Product.
• Fluent English and Spanish to smoothly communicate in an international environment.

Additional Information

Why You’ll Love It Here

Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Stock Ownership Plan) after 6 months with us – because we believe in sharing our success!

Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers, transport allowances, or extended parental leave.

Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects.

A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

• Focus on results – we’re here to make an impact.
• Think like an owner – take responsibility, drive outcomes.
• ✂️ Keep it simple, keep it lean – smart solutions over complexity.
• Be respectful and radically honest – openness builds trust.
• Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.