Head of Marketing: AI GTM Leader, Barcelona

M47labs; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A tech consulting firm in Barcelona seeks a Head of Marketing to own marketing strategy and execution. You will define positioning, build demand generation programs, and lead a team to optimize AI service offerings. Candidates should have extensive B2B marketing experience and the ability to work cross-functionally. This role promises an indefinite full-time contract and a comprehensive benefits package.

Servicios

Comprehensive compensation package

Private medical insurance

Learning budget

Access to wellness app

Flexible remuneration options

Formación

• At least 8 years of experience in B2B Marketing, in AI consulting, data, engineering or technology services.
• Proven experience building and scaling GTM strategies from early stages.
• Strong background in positioning, messaging and storytelling for complex technical services.
• Hands-on experience with inbound and outbound demand generation.
• Experience designing service offerings and testing pricing models.
• Ability to work cross-functionally with Sales, Operations and Leadership.
• Fluency in English required; Spanish is a plus.

Responsabilidades

• Define market position and develop messaging for key customer segments.
• Build integrated inbound and outbound programs with clear metrics.
• Collaborate with Sales and Delivery to package AI services.
• Develop case studies and strategic partnerships.
• Manage junior marketer and agency relationships.

Conocimientos

B2B Marketing experience

GTM strategies

Positioning and messaging

Inbound and outbound demand generation

Cross-functional collaboration

Fluency in English

Spanish language skills

Descripción del empleo

A tech consulting firm in Barcelona seeks a Head of Marketing to own marketing strategy and execution. You will define positioning, build demand generation programs, and lead a team to optimize AI service offerings. Candidates should have extensive B2B marketing experience and the ability to work cross-functionally. This role promises an indefinite full-time contract and a comprehensive benefits package.