Head of Marketing

Evercam; España; Presencial; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

A leading technology firm in Spain is seeking a Head of Marketing to transform their marketing function into a world-class team. This hands-on leadership role involves developing go-to-market strategies, shaping brand positioning, and building a high-performance marketing team. Ideal candidates will have 8+ years of B2B marketing experience, preferably in SaaS or construction tech, and a strong ability to drive demand and growth.

Formación

• 8+ years in B2B marketing, ideally in SaaS or construction tech.
• Proven experience leading marketing strategy.
• Deep understanding of GTM strategy and positioning.

Responsabilidades

• Own and guide the go-to-market strategy across product, sales, and regions.
• Build scalable, high-impact demand programs focusing on ABM.
• Build and mentor a high-performance marketing team.

Conocimientos

B2B marketing experience

SaaS knowledge

Strong storytelling skills

Analytical skills

Digital demand programs

Descripción del empleo

Direct message the job poster from Evercam

The Head of Marketing will build and lead Evercam’s marketing function — transforming it from foundational to world-class. This role owns Evercam’s go-to-market strategy, bringing together product, customer, and market insights to tell a single, outcome-driven story that drives growth. You’ll lead positioning, demand generation, ROI storytelling, and brand presence — turning customer proof into pipeline and visibility into market leadership.

Key Responsibilities

• Own and guide the go-to-market strategy across product, sales, and regions.
• Define and evolve Evercam’s brand positioning, messaging, and narrative.
• Build a data- and outcome-driven marketing organisation around ROI and impact.
• Partner with the CEO and BU leads to connect market intelligence, product strategy, and customer outcomes.

Demand Generation & Growth

• Build scalable, high-impact demand programs — focusing on ABM, events, and ROI-based content.
• Lead digital strategy across organic, SEO, paid, and social channels.
• Create the infrastructure to track pipeline contribution, ROI, and marketing efficiency.

Brand & Positioning

• Ensure Evercam’s 3-in-1 platform positioning and product messaging are reflected across all touchpoints.
• Oversee website, collateral, and sales enablement content to ensure clarity, consistency, and credibility.
• Drive thought leadership, press, and event strategy to position Evercam as the leader in Construction Intelligence.

Team & Execution

• Build and mentor a lean, high-performance marketing team (digital, content, design).
• Empower BUs with market insight, messaging, and collateral to execute locally.
• Partner with Product and Customer Success to turn customer ROI data into stories that drive sales and renewals.

What You Bring

• 8+ years in B2B marketing, ideally in SaaS, construction tech, or industrial tech.
• Proven experience leading marketing strategy and execution for a growing brand.
• Deep understanding of GTM strategy, positioning, ABM, and pipeline contribution.
• Strong storytelling and analytical skills — can connect data, market trends, and product outcomes.
• Hands-on experience managing websites, SEO, and digital demand programs.
• Collaborative, fast-moving, and able to operate in a lean, high-accountability environment.
• A “figure it out” mindset — creative, strategic, and resourceful.

Why Join Evercam

You’ll be joining a fast-scaling company redefining how construction projects are managed and measured.

This is a hands-on leadership role with the opportunity to shape how Evercam shows up in the market — and help us become the global category leader in Construction Reality Capture & Intelligence.

Seniorities & Employment

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Strategy/Planning
• Industries: Construction and Information Technology & Services

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