Head of Marketing

Legends Global (Europe); Madrid; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading global events partner is seeking a Head of Marketing for the Iberia region. This role involves owning the marketing strategy and executing demand-generation activities to drive client acquisition in music and sports venues. The ideal candidate will have a strong background in brand development and marketing management, with proven skills in multi-channel campaigns. The position offers a hybrid work environment and a comprehensive benefits package.

Servicios

Childcare vouchers

Comprehensive health insurance

Pension scheme

Flexible work setting

Restaurant card

Formación

• Proven ability to design and execute regional marketing strategies.
• Experience in live events, sports, or venue-related sectors.
• Exceptional communication skills in Spanish and English.

Responsabilidades

• Develop and implement the Iberia marketing strategy.
• Partner with Sales to design a robust pipeline strategy.
• Lead multi-channel campaigns to elevate Legends' profile.

Conocimientos

Brand development

Demand generation

Go-to-market planning

Data-driven mindset

Bilingual (Spanish and English)

Herramientas

Google Analytics

HubSpot

Salesforce

Descripción del empleo

We are Legends Global!

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 400 venues worldwide, hosting 20,000 events and entertaining 200 million guests each year, is powered by our depth of expertise and level of execution across every component—feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking—of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

What we offer :

At Legends Global, we excel at creating unforgettable experiences, and we want our people to enjoy the same level of care. That’s why we reward your dedication with benefits that matter :

• Childcare vouchers to make family life a little easier
• A comprehensive health insurance with Sanitas to keep yourself and your loved ones covered
• Company support to get your game on with your favourite sporting activities and keeping you active
• A pension scheme with Generali so your future is just as bright as today
• A flexible hybrid work setting giving you up to 52 days a year to work from home!
• A Pluxee restaurant card to treat yourself to a great meal every day

The Role :

LegendsGlobal is the premier end‑to‑end partner for live‑event venues across sport, music, and entertainment. As Head of Marketing for the Iberian market you will own the strategic direction, go‑to‑market planning, and demand‑generation engine that fuels our sales pipeline and drives client acquisition for music and sport venues. You will work hand‑in‑hand with the Sales leadership team, external agency partners, and internal business‑development colleagues to translate market insights into compelling, data‑driven marketing programmes that attract and retain high‑value venue operators and event promoters.

In addition to the B2B focus, you will also support our B2C operations, including Food & Beverage delivery services. You will collaborate with internal product, operations, and creative teams to develop collateral and run campaigns that promote these consumer‑facing offers, ensuring a seamless brand experience across both business lines.

Key Responsibilities :

• Develop and implement the Iberia marketing strategy, aligning brand positioning, lead generation, and revenue goals with corporate priorities.
• Partner with Sales to design a robust pipeline strategy — identify key venue segments, craft value propositions, and launch integrated inbound / outbound programs.
• Select and manage creative, media, and PR agencies to deliver high‑impact campaigns on time and on budget.
• Lead market research to uncover operator needs, fan behavior, and competitive trends, translating insights into actionable go‑to‑market tactics.
• Oversee multi‑channel campaigns (digital, OOH, events, sponsorships, PR) that elevate Legends’ profile and generate qualified leads.
• Collaborate with Food & Beverage teams to create consumer campaigns and sales collateral that promote Legends’ delivery services.
• Build KPI dashboards, analyse marketing performance, and optimize ROI through data‑driven insights.
• Represent Legends at key industry events across Spain and Portugal, positioning the company as the partner of choice for venue development.
• Build, mentor, and inspire a high‑performing regional marketing team.

You will have :

• Proven ability to design and execute regional marketing strategies that drive growth and generate qualified pipeline.
• Strong background in brand development, demand generation, and go‑to‑market planning within live events, sports, entertainment, or venue‑related sectors.
• Skilled in managing creative, media, and PR agencies — from briefing through performance evaluation — ensuring alignment with strategic goals.
• Experienced in partnering with Sales to develop lead generation programs, optimize funnel performance, and accelerate conversions.
• Proficient in transforming market and audience research into actionable insights and marketing plans.
• Confident leading integrated, multi‑channel campaigns across digital, OOH, events, sponsorships, and earned media.
• Data‑driven mindset with expertise in analytics and CRM tools such as Google Analytics, HubSpot, and Salesforce / Dynamics.
• Exceptional communicator in Spanish and English, with the ability to simplify complex strategies for diverse audiences; Portuguese a plus.
• Strong understanding of the Iberian venue ecosystem and passion for innovation, collaboration, and inclusion.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.