Head of Marketing

M47labs; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A tech consulting firm in Barcelona seeks a Head of Marketing to own marketing strategy and execution. You will define positioning, build demand generation programs, and lead a team to optimize AI service offerings. Candidates should have extensive B2B marketing experience and the ability to work cross-functionally. This role promises an indefinite full-time contract and a comprehensive benefits package.

Servicios

Comprehensive compensation package

Private medical insurance

Learning budget

Access to wellness app

Flexible remuneration options

Formación

• At least 8 years of experience in B2B Marketing, in AI consulting, data, engineering or technology services.
• Proven experience building and scaling GTM strategies from early stages.
• Strong background in positioning, messaging and storytelling for complex technical services.
• Hands-on experience with inbound and outbound demand generation.
• Experience designing service offerings and testing pricing models.
• Ability to work cross-functionally with Sales, Operations and Leadership.
• Fluency in English required; Spanish is a plus.

Responsabilidades

• Define market position and develop messaging for key customer segments.
• Build integrated inbound and outbound programs with clear metrics.
• Collaborate with Sales and Delivery to package AI services.
• Develop case studies and strategic partnerships.
• Manage junior marketer and agency relationships.

Conocimientos

B2B Marketing experience

GTM strategies

Positioning and messaging

Inbound and outbound demand generation

Cross-functional collaboration

Fluency in English

Spanish language skills

Descripción del empleo

At M47, we spark AI!

We help tech companies understand how AI can drive their strategic objectives and effectively plan an implementation roadmap. Our mission is to leverage AI to create solutions that can understand, interpret, and respond to human language, empowering businesses and making better-informed decisions.

Join us in making the future more intelligent!

About your day-to-day

As Head of Marketing you will join the Senior Leadership Team to take full ownership for critical areas. On your day to day you will blend strategy with execution—defining positioning, building repeatable demand generation programs, and collaborating closely with Sales and Delivery to turn insights into action.

• Strategy & Positioning: Define our market position, develop messaging for key customer segments, and ensure consistent storytelling across all channels. Partner with Sales to refine our narrative based on real deal feedback.
• Demand Generation: Build integrated inbound and outbound programs (content, SEO, events, PR, outbound sequences) with clear metrics across the full funnel. Test, optimize, and drive pipeline quality.
• Go-to-Market Execution: Collaborate with Sales and Delivery to package our AI services, test pricing models, and create competitive positioning in AI market.
• Branding: Develop case studies, thought leadership, and strategic partnerships that build trust and expand our reach in target markets.
• Team Leadership: Manage our current junior marketer and agency relationships. Design the future team structure as we scale. Work closely with the CEO and leadership team to align priorities.

This is for you if you have:

• At least 8 years of experience in B2B Marketing, in AI consulting, data, engineering or technology services.
• Proven experience building and scaling GTM strategies from early stages.
• Strong background in positioning, messaging and storytelling for complex technical services.
• Hands-on experience with inbound and outbound demand generation.
• Experience designing service offerings and testing pricing models.
• Ability to work cross-functionally with Sales, Operations and Leadership.
• Fluency in English required; Spanish is a plus.

What is in it for you?

💪🏽 Indefinite full-time contract

☀️ Office located at the heart of Barcelona

💸 Comprehensive compensation package, including private medical insurance coverage and flexible remuneration through Cobee, including meals, gym pass, transport, and kindergarten.

📚Learning budget to support your career ambition.

🏃Access to Urban Sports (wellness app)

📄 TaxDown to cover your tac declaration

🌍 Great international, inclusive, and dynamic work environment (more than 20 nationalities!)

For this position, you must be a holder of a valid working permit for Spain (or EU passport) and be available to work full-time onsite.

**M47 Labs not only encourages but is actively working on empowering its diverse and inclusive talent. M47 Labs is committed to ensure a non-discriminative workplace, work life and selection process and such decisions will not be influenced by race, color, religion, gender identity or expression, sexual orientation, disability, social and conjugal status, age or other applicable characteristics. M47 Labs prohibits discrimination and harassment of any kind and all employment is decided on the basis of qualifications, merit, and business needs.**

In accordance with the provisions of Regulation (EU) 2016/679 of 27 April (GDPR) and the Organic Law 3/2018 of 5 December (LOPDGDD), we inform you that personal data and email addresses collected from the Data Subject will be processed under the responsibility of M47 LABS & INTERNATIONAL FIDUCIA SL for a legitimate interest and for the purpose of sending communications about our products and services and will be retained for as long as none of the parties object. The data will not be communicated to third parties, unless under legal obligation. You can exercise your rights of access, rectification, portability and erasure of your data and those of restriction and objection to their processing by contacting DIPUTACIÓ, 279 3 6 - 08007 BARCELONA (Barcelona). E-mail: [e-mail]. If you consider that the processing does not comply with current legislation, you may file a complaint with the Spanish supervisory authority at www.aepd.es.