Head of Digital Marketing

JR Spain; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Una empresa líder en el sector inmobiliario de lujo busca un 'Head of Digital Marketing' para impulsar su estrategia digital en España. El candidato ideal debe tener más de 8 años de experiencia en marketing digital, habilidades de liderazgo y un fuerte entendimiento del mercado de lujo. Ofrecemos un paquete de compensación competitivo y oportunidades internacionales en un entorno profesional moderno y multicultural.

Servicios

Descuentos y incentivos con marcas reconocidas

Cultura de alto rendimiento

Oportunidades de carrera internacionales

Formación

• Experiencia mínima de 8 años en marketing digital, con al menos 5 en un rol de liderazgo.
• Experiencia en entornos multinacionales.
• Pensamiento estratégico y habilidades analíticas.

Responsabilidades

• Definir y liderar la estrategia de marketing digital en España.
• Supervisar y desarrollar el equipo digital local.
• Coordinar campañas digitales multicanal enfocadas en generación de leads.

Conocimientos

Marketing digital

Liderazgo

Analítica

SEO/SEM

Automatización

Educación

Licenciatura en Marketing, Negocios Digitales o Comunicaciones

Herramientas

Salesforce

Hubspot

PowerBI

Descripción del empleo

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At Lucas Fox, we’re entering an exciting new chapter following our majority acquisition by Dils, a leading international real estate group. This opens the door to unmatched opportunities in Spain’s luxury real estate market – and now is the perfect time to join us.

Lucas Fox is known for its exceptional portfolio of properties in Spain’s most sought-after locations. Our skilled, multilingual team sets the standard for excellence, delivering premium services to clients across Spain, Andorra, Portugal, and France.

Dils, with over 50 years of experience and a strong presence in Italy, the Netherlands, and Portugal, is a leader in real estate innovation. The company is transforming the Office, Retail, Logistics, Hospitality, and Residential sectors across Europe, and is now developing a new commercial business line in Spain, in addition to the residential activity already in place in Lucas Fox.

A key pillar of this growth strategy is the New Developments business area, where Dils and Lucas Fox are committing significant resources and focus. The future of New Developments in Spain represents one of the most strategic growth opportunities within the company, combining expertise, innovation, and high-potential markets.

Together, we aim to double our workforce over the next three years, fueled by bold investments and a clear vision for digital innovation.

Role Description

We are seeking a Head of Digital Marketing for Dils Company (Spain) with a strong strategic vision, leadership capabilities, and a results-driven mindset. This role will be essential in consolidating and scaling Lucas Fox’s and Dils digital strategy within the new corporate framework of Dils, leading all digital marketing operations in Spain and ensuring alignment between local objectives and the group’s global strategy.

Key Responsibilities

• Define and lead the digital marketing strategy for Spain in alignment with Dils Group’s global objectives.

• Ensure brand consistency across all digital channels, strengthening the new positioning of Lucas Fox as part of Dils, and create the new channels for Dils Commercial in Spain.

• Work closely with headquarters and other business units to ensure successful local implementation of global initiatives in Spain.

• Lead the digital transformation of the marketing area, data, automation, use of AI, and reporting.

• Supervise, guide, and develop the local digital team (internal and external partners), ensuring alignment with business KPIs.

• Coordinate and manage multichannel digital campaigns (performance, social, SEO, email, content, automation) focused on lead generation and brand positioning.

• Implement dashboards and attribution models to drive data-informed decision-making.

• Identify new digital growth opportunities and continuously improve the online customer journey.

Requirements

• 8+ years of experience in digital marketing, with at least 5 years in a leadership role.

• Experience in multinational environments.

• Educational background in Marketing, Digital Business, Communications, or similar.

• Solid knowledge of performance marketing, brand strategy, martech, SEO/SEM, CRM, automation, and analytics.

• Strategic thinking combined with operational hands-on capabilities and analytical skills.

• Previous experience in real estate, luxury, or premium B2C markets is a plus.

• Strong leadership and project management skills; experienced in managing multidisciplinary teams and engaging with international stakeholders.

• Native-level Spanish or professional fluency, and advanced English (C1+). Other languages are a bonus.

• Experience with Salesforce, Hubspot, and PowerBI is a plus.

• Good knowledge of AI in general and its application in search is also considered an advantage.

What We Offer

• Be a key player in the expansion and transformation of a market-leading luxury real estate brand.

• Integration into a forward-thinking European group with a global vision.

• High-performance culture with a strong focus on collaboration and professional growth.

• Competitive compensation package, long-term career path, and international exposure.

• Competitive salary + attractive variable compensation

• Exclusive discounts and incentives with well-known brands (gyms, clothing, travel, and more)

• Be part of a fast-growing, multicultural company with endless career opportunities

• A modern, international, and professional work environment